This document outlines the skills and experience levels of a student for primary and secondary research. For primary research skills, the student has some experience with interviews and focus groups but no experience with other skills like photography. For secondary research skills, the student has some experience identifying sources and researching similar products, but is still developing skills in areas like storing information.
2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
interviews A See unit 2
skills for
production
questionnaires G See unit 2
skills for
production -
2Pac
questionnaire
Focus groups A See questions
for focus group
3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Identifying and A See unit 3-
following up
leads
Identity
theft
research
Shifting, R
collating and
storing
information
Quantitative R
research
4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Qualitative
Research
R
Researching A See unit 3
content for a
production
identity theft
research
Identifying the A Seeprezi slide
market or
audience for a
share
product
5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an A See
audience
thinks of the
questionaire on
product unit 3
How large that A See
audience may
be
questionnaire on
unit 3
How the A See primary
product
compares to
research into
similar conventions &
products style of
production
6. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an G See
audience
thinks of that
audiencefeebac
product k
How large that A
audience may
be
How the A
product
compares to
similar
products
7. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Photography
Filming
Other forms of
R
observation
Participant R
observation
8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Ratings/circul R
ation and
sales figures
Audience and R
market
profiles
Identifying A
likely sources
Researching A
Similar
products to
understand
their
conventions
9. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
• identify how and
where you are likely
to get the A
necessary
information
recognise and
follow-up
information trails
when they present A
themselves and
keep records of this
activity
store the A
information so that
it is easily accessed
