1. There is nothing quite like a surprising Google algorithm upgrade to leave marketers feeling
identical parts confused and concerned. It's like they wait for you to get your ducks all in a row
and unleash an update that changes everything.
Sure, they're pretty open about that fact that they're doing this for everyone's own good --
each algorithm tweak brings us one step closer to search results that are more useful, in the
end. However, there's still some secrecy behind exactly how Google appraises a website and
finally decides for which search queries which websites to show.
Having said that, there certainly are a number of tools out there -- some paid, some free -- that
help you to look at your personal site the way that it is seen by Google.
Click the link to immediately assess your website 's Search Engine Optimization with the free
Website Grader tool of HubSpot.
Because they let you concentrate on the aspects of your website that Google deems important,
these tools are vital to your own organic search strategy.
10 Website Checker Tools to Audit Your SEO
Cost: Free
Probably the best way to understand the way Google sees your site would be to ask Google.
Google’s Webmaster Tools are beginner-friendly resources that describe the basics of Google
search.
For instance, Google’s Bring as Google tool gives you the ability to see a specific URL as Google
sees it, which can be critical when troubleshooting for Search Engine Optimization performance
that is lousy. The information returned can even allow you to isolate code that is problematic
when you think your site's been hacked, and can help you change the page in question for
better results.
Each week users are allotted 500 fetches. You'll see a notification on the report, in the event
you come close to reaching your limit.
This tool measures the performance of both your desktop and mobile website with regard to
speed. With mobile search queries surpassing desktop searches, page speed has become more
and more very important to companies which wish to hold to their visitors.
"The PageSpeed Score ranges from 0 to 100 points. A higher score is much better and a score of
85 or above signifies that the page is performing well.
2) Assess My Links

2. Cost: Free
Think for example, about a site like Wikipedia. The Wikipedia page for the term "marketing"
features a whopping 711 links. Not only was Assess My Links able enough to discover this
number in an issue of seconds, but it also found (and highlighted) seven broken links.
The tool emphasizes all the great links in green, and those that are broken in crimson, making it
simple to see those that are not active or don’t work.
Cost:
The Moz Expert subscription functions as an all-in-one tool for boosting your business' search
rank. Moz's group of research tools supplies subscribers together with the resources they have
to identify SEO chances, track increase, assemble reports, and optimize their total efforts.
Users then receive an e-mail report that details the data for each page the website links to once
completed.
Picture Credit: Moz
In the event you are looking to identify crawlability factors for example redirects and duplicate
content that might be influencing your Search Engine Optimization functionality that is super
helpful.
Price: Free
SEO Report Card by UpCity lets you examine your website to learn how it stacks up against your
competitors.
Rank Evaluation. A snapshot of wherever your site ranks on Google, Yahoo!, and Bing! Your
ranking is based on the principal key word when placing in info to develop the report, you
choosing.
Link Building. A thorough report of the number of websites that link back to your website.
On-Site Analysis. A look at just how successful you were in integrating your primary keyword
throughout your site.
Website Accessibility. A section focused on the load time of your site's and simple availability
for crawlers.
Trust Metrics. A summary of the level of your site's of ability or trust.
Current Indexing. An indicator of how many of your website pages have already been indexed.

3. 5) HubSpot's Website Grader
Price: Free
Back in 2007, HubSpot released a tool called Website Grader that helped companies uncover
internet search engine optimization chances.
Website Grader is an internet tool which generates personalized reports predicated on the next
key metrics:
Operation. They look into requests, speed your site's page size, and then some.
Mobile Readiness. They check to find out if your internet site is cellular-friendly with regards to
viewport settings and responsiveness.
Search Engine Optimization. They discover if your website is not difficult to find -- by both bots
and humans. This determination will consider variables like meta descriptions and page titles
into consideration.
Security. They look for things like an SSL security. This functions as ways to prove to visitors that
your website is both safe and genuine for contact information submissions.
All you need is the website URL and an email address to begin. Just plug in your advice and
you'll be able to anticipate a score (1-100) as well as a comprehensive report in just a matter of
seconds.
Apart from Website Grader, HubSpot also offers a handful of paid Search Engine Optimization
tools to help you better direct your attempts.
For instance, within the HubSpot Blogging App, users will find as-you-sort Search Engine
Optimization suggestions. HubSpot customers also have access to the Key Word Program,
Sources Report, as well as the Page Performance App. The HubSpot Marketing Platform will
offer you the tools you have to research keywords, monitor their performance, track search
growth that is organic, and diagnose pages that may not be fully optimized.
6) Woorank
Cost: Free 14-day trial, then $49/mo to get a Pro Plan or $149 /mo to get a Premium Plan
Woorank's in-depth website analysis helps marketers reveal opportunities for improvement
and optimization. This analysis takes into account the functionality of social media present SEO
initiatives, usability, and much more.
Each report is split into eight parts:

4. Marketing Checklist
SEO
Mobile
Usability
Technologies
Societal
Local
Visitors
As an additional incentive, Woorank makes it simple for users to download their reviews as
PDFs that are branded. This makes firm-wide distribution and demonstration more streamlined
than ever.
Cost:
Designed specifically for the Search Engine Optimization-minded, the websites you define are
crawled by this program, examining the URLs for Search Engine Optimization dilemmas that
were common. This program simplifies and expedites an otherwise time-consuming procedure -
- especially for bigger sites. It might take hours or days to manually evaluate precisely the same
URLs.
Take a closer look at how it works:
The Java software is fairly intuitive, with simple-to-browse tabs. Also, you're able to export all
or any of the info into Excel for additional investigation. So say you are using Optify, Moz, or
RavenSEO to track your links or rankings for specific keywords -- you could simply create a .csv
file out of your spreadsheet, make a few alterations for the appropriate formatting, and upload
it to those tools.
*Pricing limits include: You can only just scan 500 URLs per site, and you also don't have full
access to source code characteristics and configuration options. To remove these constraints,
users can buy a 12-month permit for around $ 160.
8) Found's SEO Audit Tool
Cost: Free
Need to rise above your competition on internet search engine results pages?
(Who doesn't?)
Just put in your URL and get an immediate automated SEO audit of your site. The SEO Audit
Tool of located is broken down into three main parts:

5. Specialized issues. This considers factors like domain name canonicalization and XML sitemaps
into thought.
Content dilemmas. This targets powerful variables like keywords and meta data.
External link investigation. This intends to rate quality and the amount of links that are external.
Similar to Woorank, when a report is run by you, the tool helps it be possible for you to
download the results as a PDF to be readily shared in your organization.
9) Remove'em
Cost: a subscription choice starting at $99 or $249 per domain name /mo
Maybe you have bought links? Spammed the comments section on a sequence of sites using
exactly the same message and link? If so, we'll forgive your awful judgment only this once ... but
Google will not.
Unnatural or man-Made links hold the possibility to seriously damage your search ranking. To
clean up them, check out Remove'em:
This helpful tool scans your backlink profile and turns up a list of contact information for the
links and domain names you'll must reach out to for removal. Alternatively, the tool allows you
to export the list should you desire to disavow them using the tool of Google. (Basically, this
tool tells Google to not take these links under consideration when crawling your web site.)
10) Varvy's Search Engine Optimization Overview Tool
Price: Free
This SEO auditing tool provides users with info regarding their domain name strength, links,
image Search Engine Optimization, social counts and references, page/technical SEO, page
speed, and more.
The comprehensive report is prepared in dives deep into different elements of the performance
of your website's, and less than a minute. You will notice that the tool applies red Xs green
checks, and yellow exclamation points to denote the harshness of the problem.
One the our favorite features is the detailed picture overview:
This section of the report centers on the strength of the images your site employs by assessing
the alt text. The tool will notify you so that you could make any necessary changes, in the event
that you're using too many words, missing alt text, or the alt text seems poor.

6. Getting Started