The document provides a recap of Rock the Aisle Bridal Productions' fall 2011 bridal show season. It summarizes data collected from brides and exhibitors across three shows, including bride demographics, exhibitor satisfaction survey results, and the spring 2012 show schedule. Exhibitors can sign up for upcoming shows by selecting a show on the website, choosing their display category and booth size, and completing the registration form.

1. SPECIAL REPORT:
Fall 2011 Season Recap
Prepared by
Alex Karas
Director of Marketing Strategy
Rock the Aisle Bridal Productions

2. Report Overview
• Data Source & Collection Method
• Show Counts
• Bride Demographic Information
• Exhibitor Satisfaction Results
• Spring 2012 Show Schedule
• How To Sign-up For Shows

3. Data Source & Collection Method
• All data was collected from brides and
exhibitors at Rock the Aisle Bridal Shows
• Data was collected across three shows in
Salem, Ocean, and Cape May counties
• Data was collected via written surveys
• Incomplete surveys were omitted from results

4. Show Counts
• Average pre-registered brides: 124
• Average attending brides: 90
• Exhibitor category limits: 3-4 per category

5. Bride Demographic Information
Age of Brides Average Household Income
10% 8% 11% <35,000
19% 18-22
35000-49000
23-27 23%
23% 50000-74000
28-32
26% 45% 75000-100000
32+
35% 100000+
Highest Education Level
Wedding Budget
Completed
<10000 10000-19999 20000-29999 30000+
Associate's Bachelor's Master's Doctorate
10%
31% 20%
32%
31%
48%
28%

6. Exhibitor Survey Results
Number of Brides Attending Organization/Flow of Show
2%
0% 0% 0% 0%
7% Very Satisfied
Very Satisfied
Quite Satisfied 31% Quite Satisfied
37% Neutral Neutral
56% Quite Unsatisfied
Quite Unsatisfied 67%
Unsatisfied Unsatisfied
Would you attend this show
Your Booth Location next season?
0%
6% 98.98%
7% Very Satisfied
Quite Satisfied
17%
Neutral
Quite Unsatisfied
70%
Unsatisfied
1.02%
Yes No

7. Spring 2012 Show Schedule
Rock the Aisle Bridal Productions will be
producing shows all over NJ and the
Philadelphia Metro Area from
January through April 2012.
For the latest show schedule, go to:
rocktheaislebridal.com

8. How To Sign-up For Shows
• Go to rocktheaislebridal.com
• Click show schedule
• Choose a show listed as, “Exhibitor Registration”
• Click select
• Choose your display category
• Choose your booth display size and other advertising
options, click select
• Complete the form and enter credit card information

9. Not Satisfied With Your Current
Bridal Show Production Company?
Make the Switch Today &
Join Our Satisfied Exhibitors!