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OzScientific Presentation
- 1. OzScientific® Pty Ltd Knowledge-driven Solutions in Functional Foods & Nutraceuticals 1
- 2. Mission statement To provide knowledge-driven, cost- effective, customised solutions in Functional Foods and Nutraceuticals Knowledge-driven Solutions in 2 Functional Foods & Nutraceuticals
- 3. OzScientific Pty Ltd Established in 2004 Proprietary Company registered under Australian Security and Investment Commission (ASIC) Started as an research, innovation and technical services company, recent expansion into marketing of bioactive and nutraceutical ingredient & functional foods Knowledge-driven Solutions in 3 Functional Foods & Nutraceuticals
- 4. OzScientific facilities Sales and marketing office Warehouse Meeting/conference room Food/ingredient testing and product development lab Access to library & databases Knowledge-driven Solutions in 4 Functional Foods & Nutraceuticals
- 5. Profile – Dr Ranjan Sharma Qualifications PhD (Food Sc) (1993 - New Zealand), MBA (2003 - Australia) Experience Over 20 years within food, dairy and nutraceutical industries in Australia, Denmark, New Zealand & India Knowledge-driven Solutions in 5 Functional Foods & Nutraceuticals
- 6. Knowledge-driven solutions OzScientific Pty Ltd Functional Foods OzScientific® Weekly Innovations OzScientific Innovations NUFOZ® Weekly & Novel Functional foods & nutraceuticals Digest processing technologies Consumer products Ingredients Knowledge-driven Solutions in 6 Functional Foods & Nutraceuticals
- 7. www.ozscientific.com OzScientific® Innovations Clients included Govt organisations and food companies Examples of projects carried out Product & ingredient innovation – e.g. ingredients and beverages with phytosterol, DHA (omega-3), beta glucan, hydrolysates, fruits and vegetables Food processing – e.g high pressure processing for fruits and bioactive ingredients, UHT sterilisation Market intelligence – e.g. market opportunities for grain and dairy-based bioactive ingredients; IP, regulatory, food safety (HACCP) and labelling knowledge Knowledge-driven Solutions in 7 Functional Foods & Nutraceuticals
- 8. NUFOZ® www.nufoz.com Marketing of functional foods and nutraceuticals New business unit – strong business focus Focus on condition-specific ingredients & consumer products supported by documented research & knowledge Heart health Gut health Bone health Weight management Diabetes management Immune health Knowledge-driven Solutions in 8 Functional Foods & Nutraceuticals Etc
- 9. NUFOZ® www.nufoz.com Expected to show strong growth Increased incidences of lifestyle-related diseases Increased consumer awareness of self health care and maintenance New health-claim regulations coming in effect in Australia and New Zealand Supplements market will grow rapidly from a small base Knowledge-driven Solutions in 9 Functional Foods & Nutraceuticals
- 10. www.functionalfoods.com.au Functional Foods Weekly OzScientific® Weekly Digest - subscription-based, well-regarded weekly newsletter on functional foods and nutraceuticals Corporate & individual subscribers in North America, Europe, Australia and New Zealand Knowledge-driven Solutions in 10 Functional Foods & Nutraceuticals
- 11. Drivers for functional foods & nutraceuticals Population demographics Rising obesity - the health condition/disease of the millennium Increased incidences of non- communicable, chronic diseases Unhealthy kids Consumer awareness of food-health relationships Knowledge-driven Solutions in 11 Functional Foods & Nutraceuticals
- 12. Drivers for functional foods & nutraceuticals Population demographics Rising obesity - the health condition/disease of the millennium Increased incidences of non- communicable, chronic diseases Unhealthy kids Consumer awareness of food-health relationships Knowledge-driven Solutions in 12 Functional Foods & Nutraceuticals
- 13. Population demographics Population demographics Ageing population Increasing life expectancy Increasing population of developing countries and shrinking/changing population of developed countries Growing affluence and increased affordability Knowledge-driven Solutions in 13 Functional Foods & Nutraceuticals
- 14. Population trends - Australia Australia - population by age groups (2005) 14000000 12000000 2005 10000000 0-9 years 8000000 10-19 years 20-64 years 6000000 65+ years 4000000 2000000 0 Australia - population by age groups (2050) 14000000 2050 12000000 10000000 0-9 years 8000000 10-19 years 20-64 years 6000000 US Census Bureau 65+ years 4000000 2000000 Knowledge-driven Solutions in 0 14 Functional Foods & Nutraceuticals
- 15. Understanding population demographics and recognising market opportunities Futures - 0-9 Years old Most looked after segment Wild card - 10-19 years Rapidly growing and fast changing habits Bulls - 20-64 years Financial pillars of society Bears - 65-100+ years Senior citizens Knowledge-driven Solutions in 15 Functional Foods & Nutraceuticals
- 16. Life expectancy at birth Major area 2000-2005 2045-2050 World 65.4 75.1 More developed regions 75.6 82.1 Less developed regions 63.4 74.0 Least developed countries 51.0 66.5 Other less developed countries 66.1 76.3 Africa 49.1 65.4 Asia 67.3 77.2 Europe 73.7 80.6 Latin America & Caribbean 71.5 79.5 North America 77.6 82.7 Oceania 74.0 81.2 UN(2005) World Population Prospects The 2004 Revision, UN, New York Knowledge-driven Solutions in http://www.un.org/popin/data.html 16 Functional Foods & Nutraceuticals
- 17. Drivers for functional foods & nutraceuticals Population demographics Rising obesity - the health condition/disease of the millennium Increased incidences of non- communicable, chronic diseases Unhealthy kids Consumer awareness of food-health relationships Knowledge-driven Solutions in 17 Functional Foods & Nutraceuticals
- 18. Obesity a major factor in lifestyle diseases Diabetes 80% Cancer 40% of uterine cancer 25% of kidney cancer 10% of breast 10% of colon cancer Heart health 21% of heart diseases Knowledge-driven Solutions in 18 Functional Foods & Nutraceuticals
- 19. Adult overweight projection Sex 2005 Country 2015 Australia Females 62.7 70 Australia Males 72.1 79 Canada Females 57.1 61.9 Canada Males 65.1 68.6 New Zealand Females 68.2 79.2 New Zealand Males 68.7 78.5 United Kingdom Females 61.9 65.7 United Kingdom Males 65.7 69.8 WHO, 2007 United States Females 72.6 80.2 United Knowledge-driven Solutions in States Males 75.6 84.5 19 Functional Foods & Nutraceuticals
- 20. Adult obesity projection Sex 2005 Country 2015 Australia Females 24.9 33.5 Australia Males 23.8 33.3 Canada Females 23.2 28.2 Canada Males 23.7 27.4 New Zealand Females 31.5 48.1 New Zealand Males 23 35.2 United Kingdom Females 24.2 28.3 United Kingdom Males 21.6 25.8 United WHO, 2007 States Females 41.8 54.3 United Knowledge-driven Solutions in States Males 36.5 51.7 20 Functional Foods & Nutraceuticals
- 21. Drivers for functional foods & nutraceuticals Population demographics Rising obesity - the health condition/disease of the millennium Increased incidences of non- communicable, chronic diseases Unhealthy kids Consumer awareness of food-health relationships Knowledge-driven Solutions in 21 Functional Foods & Nutraceuticals
- 22. Diseases causing global deaths global deaths by cause, 2005 (millions) Diabetes Chronic respiratory diseases Cancer Cardio vascular diseases Malaria Tuberculosis HIV/AIDS 0 2 4 6 8 10 12 14 16 18 20 Deaths (millions) WHO 2005 Knowledge-driven Solutions in 22 Functional Foods & Nutraceuticals Total deaths – 58 million
- 23. Diseases causing global deaths global deaths by cause, 2005 (millions) Chronic Diabetes diseases Chronic respiratory diseases Cancer Cardio vascular diseases Malaria Tuberculosis HIV/AIDS 0 2 4 6 8 10 12 14 16 18 20 Deaths (millions) WHO 2005 Knowledge-driven Solutions in 23 Functional Foods & Nutraceuticals Total deaths – 58 million
- 24. Foregone income to deaths by chronic diseases Foregone income due to diseases (2005-15) 600 500 US$ (billion) 400 300 200 100 0 Brazil Canada China India Russia UK Knowledge-driven Solutions in 24 Functional Foods & Nutraceuticals WHO 2005
- 25. Drivers for functional foods & nutraceuticals Population demographics Rising obesity - the health condition/disease of the millennium Increased incidences of non- communicable, chronic diseases Unhealthy kids Consumer awareness of food-health relationships Knowledge-driven Solutions in 25 Functional Foods & Nutraceuticals
- 26. Unhealthy kids US data High blood pressure – 3 fold increase in last 10 years Cholesterol – 10% of children with 200 mg/dL Metabolic syndrome – 1 million kids Overweight – 30% kids AHA recommendations – Begin monitoring blood pressure at age 3 Begin monitoring cholesterol at age 8 if there is a family history Knowledge-driven Solutions in Sloan, 2006 (FT April 2006) 26 Functional Foods & Nutraceuticals
- 27. Australian data 60% of adults and 25% of children are overweight or obese 25% of adults have diabetes or impaired glucose metabolism 3.7 million have heart diseases 51% of adults have high cholesterol Knowledge-driven Solutions in 27 Functional Foods & Nutraceuticals
- 28. Drivers for functional foods & nutraceuticals Population demographics Rising obesity - the health condition/disease of the millennium Increased incidences of non- communicable, chronic diseases Unhealthy kids Consumer awareness of food-health relationships Knowledge-driven Solutions in 28 Functional Foods & Nutraceuticals
- 29. Consumer research – consumer would use food to prevent disease/health condition Disease/health condition % Obesity 76 High cholesterol 67 Blood sugar imbalance 67 Heart disease 66 Diabetes 64 Lack of energy 58 Osteoporosis 48 Vision problems 38 Arthritis 35 Knowledge-driven Solutions in 29 FFN Jan 2006 Functional Foods & Nutraceuticals
- 30. Australian consumer – top 5 health concerns Cancer – 54% Tiredness – 48% Cardiovascular disease – 47% Stress – 43% Eye health – 41% Health Focus, 2006 Knowledge-driven Solutions in 30 Functional Foods & Nutraceuticals
- 31. Market intelligence – Australia & New Zealand AU NZ Population, million ~21.0 ~4.3 Per capita GDP, US$ ~37,300 ~27,200 Retail food market, A$, billion ~107 ~12.0 Functional foods (without ~1200 ~220 health claims), A$, million Nutritional supplements, A$ ~2200 ~400? million Nutraceuticals A$, million ~950 ~132 Knowledge-driven Solutions in Average/estimated from various sources 31 Functional Foods & Nutraceuticals
- 32. Market intelligence – Australia & New Zealand Key players – food industry Fonterra, Nestle, Goodman Fielder, Cadbury, National Foods, Coca Cola, Unilever, Mars Key players – nutritional supplements industry Blackmores Ltd, Healtheries, Thompson’s, Knowledge-driven Solutions in 32 Functional Foods & Nutraceuticals
- 33. Regulations – nutraceuticals Separate administration in AU and NZ Administered by Therapeutic Goods Administration (TGA) in Australia Nutraceuticals (Vitamins, minerals and nutritional supplements) come under Complementary Medicines and are regulated by TGA under the TGA Act 1989 A complementary medicine is defined as a therapeutic good consisting wholly or principally of one or more designated active ingredients each of which has a clearly established identity and a traditional use Knowledge-driven Solutions in 33 Functional Foods & Nutraceuticals
- 34. Regulations – nutraceuticals Complementary Medicines Herbal Medicines Ayurvedic Traditional Chinese Traditional Medicines Other Traditional Vitamins & Minerals Nutritional Supplements Homeopathic Medicines Knowledge-driven Solutions in Aromatherapy 34 Functional Foods & Nutraceuticals
- 35. Regulations – nutraceuticals Complementary medicines in Australia are not subject to the standards and guidelines of the Codex Alimentarius Commission The TGA maintains the Australian Register of Therapeutic Goods (ARTG) <http:://www.tga.gov.au/docs/html/artg.htm>, a database that includes details of all therapeutic goods that are imported into, supplied in, or exported from Australia. It is a legal requirement that, unless specifically exempt or excluded, all therapeutic goods are included on the ARTG prior to their supply. Therapeutic goods cannot be included on the ARTG unless an application is lodged by a sponsor for those goods. Knowledge-driven Solutions in 35 Functional Foods & Nutraceuticals
- 36. Regulations - Functional Foods Food Standards Australia new Zealand (FSANZ) A joint body responsible for food regulations and health claims in Australia and New Zealand Currently allowed label claims Certain nutrient claims allowed, e.g. “this food is high in fibre” Currently, no health claims are allowed except a benefits claims on maternal consumption of folate and prevention of neural tube defect in a new-born Knowledge-driven Solutions in 36 Functional Foods & Nutraceuticals
- 37. Regulations - Functional Food Health Claims Increasing degree of regulation General level claims High level claims Content claims General level health claims Absolute claims (e.g. Function claims Biomarker “low fat”) claims Comparative claims Enhanced function Risk reduction (e.g. “reduced fat”) claims claims Knowledge-driven Solutions in 37 Functional Foods & Nutraceuticals
- 38. Regulations - Functional Foods New regulations coming in effect Will see significant market opportunities for bioactive and nutraceutical ingredients in Australia and New Zealand Will see new opportunities for functional foods and beverages Opportunities for health claims Knowledge-driven Solutions in 38 Functional Foods & Nutraceuticals
- 39. Functional food challenges Current Market 1 2 3 4 Success !! Regulatory Benefits perceived Consumer acceptability Market approval by consumers of flavour and taste competition Future Knowledge-driven Solutions in 39 Functional Foods & Nutraceuticals
- 40. Contact details Physical address: 1/29 Richards Road Hoppers Crossing, VIC 3029, AUSTRALIA Postal address: PO Box 8018 Tarneit, VIC 3029, AUSTRALIA Email: ozscientific_info@ozscientific.com Web : www.ozscientific.com Phone: + 61 3 8360 8360 Fax: +61 3 83608360 Knowledge-driven Solutions in 40 Functional Foods & Nutraceuticals