2. Instagram for Photographers
What is Instagram
Why use it?
No How to use it?
What others do?
What you might do
Rod’s Three Instagram Rules
3. What is Instagram
● Launched 2010 for iOS
● Initially 1:1 aspect ratio only
● Bought by Facebook in 2012 for $1bn
● Over 1 billion users, over 65% log in daily
● 60% of all users aged 18 to 24
● 100 million plus posts every day
4. The Instagram One Billion
1. Celebrities
2. Our Peers
3. Your Constituency
32. What You Might Do…
1. Complete your Profile ie your Bio
2. Use Hashtags thoroughly and wisely
3. Post Regularly
4. Be Supportive NOT Critical
5. Don’t obsess over followers
33. Rod’s Three Instagram Rules
1. Pick one theme for your Account
2. Stick to Simple images, preferably 1:1
3. Mother’s advice?