2. Choosing a Home Page Design?
By testing New landing pages and testing how clients respond
to them using analytics.Landing PAGE Ideas, Below are the number 1,2 and 3 ranked private pages
on google for dental tourism
4. Further Crunching of These
Numbers
• I have managed this account for 6 months
• Monthly Spend is $3200.00 Adwords only.
• I have managed to increase active clients through advanced
targeting and keyword strategies by 1400% in the previous 4
months.
• What does this mean?
• Active clients from adwords in a four month period went to
32 clients, average client value is $9000.00 Total Client value
over 4 months = $288,000.00
• Total Adwords Spend equaled $12,800.00
5. Adwords & Landing Page Strategies
Work Together
• These results require testing and a good budget as the
more numbers that are crunched over time lend a better
control and breadth for statistical analyses.
• As landing page numbers improve; Bounce rate, Pages
Viewed, Time spent on site etc, the higher percentage
of clients are captured and converted. These two
strategies work in concert