5 trends for future innovation
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This document discusses how to design for an unpredictable future. It notes that the future is uncertain but some trends are clear, such as growing inequality, the rise of the sharing economy, and that we will need to adapt to new digital technologies. It advocates using futures thinking techniques like scenarios and emerging trends analysis to explore possible futures and improve decision making. The document provides an example of how creating future scenarios inspired new technology concepts to help people live more sustainably by 2025. It closes by thanking the audience.
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5 trends for future innovation
- 1. HOW DO YOU DESIGN FOR AN UNPREDICTABLE FUTURE? Rodrigo Bautista - @Rodgox Senior Sustainability Advisor Innovation | London Design Jam | November 2013
- 2. Forum for the Future is a sustainability non-profit that works globally with business, government and others to solve sustainability challenges. UK USA INDIA SINGAPORE
- 6. A collection of designs from KR Really?
- 8. "Our failure to address environmental issues is not a failure of information but a failure of imagination." Professor John Robinson
- 9. SOME THINGS ARE PRETTY CERTAIN… the future
- 10. 1.We’ll feel the pinch • Slow wage growth • Lower spending on leisure • 68% people say cost is main barrier to sustainable living.
- 11. 2. Aspiring markets will exist • ’Aspirationals’ look for brands to provide solutions to improve their lives and serve society and are the largest customer segment in India and China • They trust consumer reviews and the advice of friends and family when deciding what to buy… • They’re very active on social media, and are the most likely group to believe we need to “consume a lot less to improve the environment for future generations” (73%)
- 13. 3. We’ll need to ride the digital wave • In November 2011 the United Nations declared broadband to be a human right. • Over 70% of the world’s population has a mobile phone
- 14. 4. Inequality will get worse • Over a quarter (26%) say they have skipped meals in the past year. • One in five parents in poverty says they cannot afford to replace their children's wornout shoes, while 80% of parents in poverty say they have had to borrow money to pay for food and clothes over the past 12 months.
- 16. 5. The shared economy will rise ‘The currency of the new economy is trust.’ Rachel Botsman
- 17. BUT SOME THINGS COULD GO EITHER WAY…
- 18. "I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943. "Who the hell wants to hear actors talk?" -- H. M. Warner, Warner Brothers, 1927. "It will be years -- not in my time -- before a woman will become Prime Minister." -- Margaret Thatcher, 1974
- 19. FUTURES How do we help others to design for an unpredictable future?
- 21. long-term trends visions emerging trends scenarios futures is… a structured exploration of the future to improve decision making today
- 22. why use futures? 1 ….new perspectives 2 3 ….better ideas ….joining up & building consensus 4 ….creativity & innovation
- 23. “What’s the role of technology in helping people lead more sustainable lives in 2025?”
- 24. We created future scenarios to provide inspiration….
- 25. …. for generating technology concepts for 2025 + +
- 26. ….these were our top ideas, you can see short summary film of them here
- 27. "Our failure to address environmental issues is not a failure of information but a failure of imagination." Professor John Robinson
- 28. THANKS Rodrigo Bautista – @Rodgox Senior Sustainability Advisor Innovation | University of Brighton | November 2013