A guide to setting up and getting amazing results from local search marketing, such as G+, Bing Local, Yelp and many more. Inside you will find the key essential tips for local marketing success and links to key resources. Tailored for Limousine operators, but equally applicable to all service industries wanting more inquiries for their business.

1. Local Search Marketing
For Limousine and Transfer Services Operators

2. Local Search dominates search
results pages
For businesses operating local services, it's essential
to be managing your presence and optimizing your
listings

3. Where to List your Business?
Start with: Google My Business - Bing Local - Yelp and
Yahoo Local. Then, Foursquare - Citysearch -
Yellowpages. And keep going...there's a link to a full
list later

4. Your Listing
You probably don't want customers coming to your home.
Google understands this and limousine and transfer services
can list as a Service Area Business see more:
https://support.google.com/business/answer/3038163
Keywords
It's important to know what keywords customers use when
searching for your business, and to use those in your business
listing where it makes sense to do so. Find Keywords with:
https://adwords.google.com/KeywordPlanner
https://moz.com/local-search-ranking-factors
More about Ranking Factors

5. An important factor you'll often hear mentioned is
'NAP Consistency', which unfortunately is not related
to daily nap times, it's consistency of your Name,
Address and Phone number across the internet.
Cleaning up old local listings and maintaining
consistency of your business details can help send a
clear signal to search engines that your the real deal.
NAP Consistency

6. So, your'e listed at Google Places, Bing Local
and Yahoo Local. GREAT! Now, you'll also
want to be getting referrals and 'local citation'
support by listing at Yelp, Citysearch and so
on.
Not only does this broaden your reach, but may
also assist with the ranking of your listing at
Google/Bing/Yahoo according to the study by
the team at Moz.
Citation Support

8. For a list of Local Citation sites by category see the list at
Moz and for the top citation sources by country there is a
great list at Whitespark.
Resources
https://moz.com/local-search-ranking-factors
https://moz.com/learn/local/citations-by-category
https://www.whitespark.ca/top-local-citation-sources-by

9. Bonus Local Marketing Tips
Another key factor in Local Marketing is being listed in
industry niche hubs. Start your search locally to find
opportunities, which may include the local Chamber of
Commerce, local newspapers service directories and local
tourism websites.
Then, move from local to industry wide, such as travel portals,
TripAdvisor (http://tripadvisor.com) and Lonely Planet(
http://lonelyplanet.com) have business directories and forums,
niche service directories such as Airport Master
(http://airportmaster.net), and there's many more, you'll need
to search for the ones that are relevant to your specific
services, location and so on.