5. Freedom of Association:What members of different generations say when they hear... O.J. Mr. President Hair We want... Family Dr. Yankelovich Reporting on Generational Marketing
6. Overall Framework Events Affect Values Formative Years are 10 to 22 Change Affects Perceptions Work Covenant Changed in 1980s Silent & Boomers Use the Old Covenant Gen X & Y Use the New Covenant
7. Baby Boomers Events Kennedy Assassination Vietnam War Civil Rights Feminism Economic Growth Personal Growth
8. Career & Life Issues Boomers Generation X & Y Large Population Several Work Places Work Hard, Play Hard Work First, Family Second Mom & Dad Limited Extended Families Single Family Buy the Most House Experienced Less Population Multiple Work Places Work Hard (w/Limitations) Family First, Work Second Mom or Dad Latch Key Experience Juggle Multiple Families Do I Need a House? Inexperienced
9. Class of 2009-Knows/Doesn’t Know… They don’t remember when cut & paste involved scissors and actual glue Voice mail has always been available American Motors never existed Car stereos as good as home stereos Most males don’t know how to tie a tie Heart/lung transplants always possible Mindset List-Beloit College
10. Thank You ISM!! Roe M. Parker and Associates www.roe-m-parker.com (608) 835-3580