1. Rogelio Umaña
Self Employed - Digital Communications Consultant
rogeliou@gmail.com
Summary
I started in advertising as Copywriter, Creative and then Creative Director and Planning Director for FCB &
DraftFCB. Curious and truly invested in technology since a teenager, the nascent and quickly growing field of
digital communications of the early 00's was a natural fit for me. That's why from 2008 to 2013 I accepted the
challenge to build & lead the Interactive Department at Tribu DDB Costa Rica helping several local and
regional brands on how to navigate and understand the challenges of new media. In march 2013 I embarked on
another new challenge as an independent consultant.
I'm also truly passionate about teaching and public speaking regarding the impact that technology has on
brands, services and our lives so I find myself continuously searching, reading and writing about what the future
holds for us.
Experience
Digital Communications Consultant at Self Employed
March 2013 - Present (11 months)
Currently working for the Consumer Interaction Center project in Coca-Cola Latin Center.
Creative Director Interactive at Tribal DDB Costa Rica
October 2008 - March 2013 (4 years 6 months)
My work is simple: To glue together the creative minds of a very talented team making the most of the
ever-growing number of digital tools in order to find solutions for our clients' challenges.
3 recommendations available upon request
Regional Planning Director (Central America) at Crea/DraftFCB
January 2007 - October 2008 (1 year 10 months)
Working as creative strategist and insight catalyst for our clients in Costa Rica, Honduras, El Salvador,
Guatemala and Nicaragua.
Planner/Creative Director at FCB Costa Rica
January 2001 - December 2006 (6 years)
Learn from consumer conversations and hunt for those hard-to-find insights that are the keystone of a good
communication strategy,
Copywriter at FCB Honduras
July 1999 - December 2000 (1 year 6 months)
Engage the reader through the use of words with the passion and zeal of someone that loves the beauty of
written language.
Page1

2. Music Department Coordinator at Centro Cultural Infantil de San Pedro Sula
January 1995 - December 1998 (4 years)
Help kids to discover their passion for music and inspire them to learn to find their talents.
Organizations
Clandestina Hub Creativo
Trainer
2009 to Present
Courses
Independent Coursework
Hyper Island Master Class
Languages
English
Skills & Expertise
Social Media Evangelist
Public Speaking
Presenter
Creative Strategy
Social Media
Digital Marketing
Interactive Marketing
Digital Media
Advertising
Consumer Insights
Copywriting
Digital Strategy
New Media
Social Media Marketing
Online Marketing
Idea Generation
Social Networking
Online Branding
Community Management
Social Marketing
Technology Evangelist
Creative Insights
Page2

3. Creative Direction
Online Advertising
Customer Insight
Art Direction
Marketing Communications
Web Design
Brand Development
Email Marketing
Corporate Branding
User Experience
Education
Universidad de San Pedro Sula
Licenciatura, Communications/Advertising, 1994 - 2000
Escuela de Música Victoriano Lopez
Bachiller, Music Education/Violin, 1988 - 1992
Honors and Awards
Cannes Lions Shortlist, Festival Volcán (Costa Rica), Festival Antigua (Centroamérica), Festival Caribe
(Centroamérica), Pregonero de Bronce/Nación (Costa Rica), Premios Roger Barahona (Costa Rica), Premios
Excel/La Prensa (Honduras), Ojo de Iberoamérica (Argentina).
Interests
Creativity, Planning, Web 2.0, Digital Marketing, Social Media, Music, Pop Culture, History, Christianity,
Media Convergence,
Page3

4. Rogelio Umaña
Self Employed - Digital Communications Consultant
rogeliou@gmail.com
3 people have recommended Rogelio
"I have worked with Rogelio on several interactive projects on all paid, shared, earned and owned media. We
have shared challenges and success , he´s a great person to work with, excellent positive attitude and high
professional skills in Interactive Creativity and Public Speaking."
— Sergio Restrepo, CEO + Founder Darwin Digital, Darwin Zone, was with another company when
working with Rogelio at Tribal DDB Costa Rica
"I have always seen Rogelio as the multi-talented individual he has proven to be since his early teenager years
when I met him. Later on we had the opportunity to get together a little closer, following his lead at the
keyboards when we occasionally joined to play, while developing an interesting friendship that has continued
to flourish. After graduating from college, during his internship where we met again, this time in the work
field, and our sporadic exchange of words every now and then, I have seen his continuous growth. Later on,
opportunely 'discovered' by some important advertising hot-shot companies, Rogelio is now putting his
talents to work in our neighboring country Costa Rica, the 'capital' of advertising in Central America -I would
dare to say."
— Adalberto Hernandez Vega, Media Director, Ogilvy & Mather, worked with Rogelio at Ogilvy &
Mather
"A great project planner. Keeps one eye on the big picture and another on the details needed for projects to
reach their goals. Excelente planner. Mantiene un ojo en el gran panorama y otro en los detalles que se
necesarios para que los proyectos lleguen a cumpir sus metas."
— Gaston Garcia, Partner, Arte y Logica, was with another company when working with Rogelio at
Tribu/Saatchi & Saatchi
Contact Rogelio on LinkedIn
Page4