1. YOUTUBE
How to Create Your Own
YouTube Channel for Marketing
Instructor | Roger Lopez

2. What is a YouTube Channel?

3. Why is a Channel Important?
 Provides a single YouTube URL to link to
in other media
 Establishes your brand on YouTube
 Establishes relationship with customers
 Leads viewers to other videos
 Leads viewers to your website

4. Elements of a YouTube Channel
Featured Video

5. Elements of a YouTube Channel
Profile

6. Elements of a YouTube Channel
Uploads and Favorites

7. Elements of a YouTube Channel
Recent Activity
Channel Comments

8. Elements of a YouTube Channel
Friends
Subscriber

9. How to Create a Channel Page
1.Upload your first video
2.That’s it!

10. Customizing Your YouTube
Channel
Customize content
Edit Settings
Send Bulletins
Change color and background image

11. Customizing Your YouTube
Channel
Channel name
Tags for Search Optimization

12. Selecting Content Modules

13. Choosing Video Content
Video layout
Featured Video
Automatically Play
featured video

14. Choosing Video Content
Predesigned themes
Custom Colors and Fonts
Custom
background
Image

18. Is that all there is?
Yes…
Unless you have a brand channel

19. Understanding Brand Channels
•Available only to major advertisers
• More customization
•More branding opportunities
•More click opportunities
•Looks more like a traditional branded
web page

20. Channel Banner Clickable Links

22. How Do You Get a Brand Channel?
 Establish a Google AdWords account
 Apply at
www.youtube.com/t/advertising
 Commit to at least $250,000 in
AdWords/YouTube advertising
 $100,000 on YouTube Promoted Videos

23. Working Your YouTube Channel
 Post bulletins to channel subscribers
 Bulletins appear:
– On your channel page
– On home pages of all subscribers and
friends
 YouTube equivalent of email marketing

24. Posting a Bulletin

25. The Bottom Line
 Your channel is your home page on
YouTube
 Customize your channel page to reflect your
brand imaging
 Promote your channel page in other online
media
 Market to channel subscribers via regular
bulletins

26. How To Get Metrics
Questions
Contact Roger:
roger@inemode.com
Twitter: inemode
Blog/Web:
www.inemode.com