{"5":"SPEAKER NOTES PRESENTERS may want to delete speaker notes prior to presenting to clients/external audience\nOffering Name: IBM Mobile Quality Assurance\nOffering Description: IBM Mobile Quality Assurance provides everything an organization needs to deliver high quality mobile apps, bringing together in one place, user feedback, app performance, test results, bug reports, and sentiment analysis to drive prioritization and development of mobile app updates that address issues before they affect reputation.\nTarget Market/Industries: All\nWhat is New News? This is a brand new SaaS offering, being delivered as a free open beta for all organizations needing to deliver the highest quality mobile apps possible.\nClient Needs Addressed:\nMaking sure that the app design meets the end user need and achieves the business objectives\nVerify that the app works correctly in a fragmented (complex) environment of mobile devices and operating systems\nValue Proposition: (Describe how the offering helps the consumer improve operations, deliver/access new capabilities, increase revenues/profits, perform roles more efficiently, perform functions previously not possible )\nIBM Mobile Quality Assurance provide line of business professionals with insightful and streamlined quality feedback and metrics, enabling them to dramatically improve decisions on mobile app priorities and investments. \nIBM Mobile Quality Assurance equips mobile app development teams with everything they need to deliver the highest quality mobile applications through rapid inclusion of quality feedback throughout the development cycle.\nKey Benefits: (for Launch Theme)\nOver the air app distribution – get the latest in the hands of testers as soon as it is available\nIn-app crash reporting – rapid understanding of why an app fails\nIn-app user feedback – frictionless way to determine user likes and dislikes\nSentiment analysis – mine app ratings to respond to issues before they go viral\nCompetitors & Differentiation: (List appropriate competitors and key differentiation from IBM vs. Competitors)\nTestFlight\nCrittercism\nBugsense\nJira Mobile Connect\nHockeyApp; Zubhium\nDifferentiation: \nMobile specific aggregated feedback for rapid assessment of quality and prioritization of effort\nIncorporate end user feedback and quality data at every stage of development\nAssess how the app behaves across many combinations of devices, diverse network conditions, and with back end service\nSparklers: (Measurable or significant performance/capability facts or proof points)\nbullet\nbullet\nQuote is from Ken Parmalee, Gartner Research\n","6":"So, with those pain points in mind, our initial tech preview will focus on five key use cases… \nFor the DEVELOPER: Over-the-Air Build Distribution – Developers can distribute new builds over-the-air to real devices for testing purposes; automatically ensures that testers have the latest build\nFor the TESTER: In-App Bug Reporting – Bug reports can be submitted directly from the app; available for pre- and post-launch; importantly, this also saves the contextual information around the bug, packaging up what is needed (like crash logs) to make it easy to get them to the developer\nFor the END USERS: In-App User Feedback – User feedback can be submitted directly from the app, enabling developers to easily spot trends, discover issues and receive new ideas from end users; also\n…Crash Reporting – Automated, real-time crash reports are filtered by OS version, device and other parameters; available for pre- and post-launch\nFor the LOB / Digital Marketer: Sentiment Analysis, providing these users with details from the app stores on user feedback for their impressions or “sentiment” regarding mobile applications; this is based on crawling through every rating and review and then boiling it down to a single score as a means to measure user satisfaction… this will allow clients to monitor and measure how their mobile apps are performing in the eyes of users.\n","12":"Author Note: Optional Rational DEMO slide. Available in English only.\n","13":"Author Note: Optional Rational slide. Graphic is available in English only.\n","14":"Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. Source: http://en.wikipedia.org/wiki/Marketing\n","3":"Main Point: We know organizations have a gap between the software delivery capabilities they need to succeed and the ones they have in house currently. Successful organizations know that when they improve their abilities in this area, they increase their success. \nIn fact a recent IBV study where organizations self-reported that... Insights from 435 executives in 58 countries, spanning 18 industries\n85% realize and reported it is important to critical\nOnly 25% say they are able to fully leverage software delivery effectively \nSo there is a gap -- but when companies that can close the resulting execution gap stand to benefit. \nAlmost 70 percent of the companies currently leveraging software development for competitive advantage outperform their peers from a profitability standpoint\nTRANSITION – so there is a huge opportunity for our clients to close that gap…let’s move to the next slide and talk about how\n--------------------------------------------------------------------------------------------------\nNote: Outperformers were determined by a self-assessment of profitability against peers in the industry, ranging from 1 (Significant underperformers) to 5 (Significant outperformers) Significant outperformers were ranked as a 5, Average performers a 3-4 and Underperformers 1-2\nnew Rational/WebSphere IBV Study "The Software Edge - How effective software development drives competitive advantage" \nThis study examined the correlation between software delivery competency and industry competitive advantage\nInsights from 435 executives in 58 countries, spanning 18 industries\nRoles included executives at director level and above in IT and other software organizations\nSoftware delivery refers to all areas of development, operations, and support within IT and other development / engineering organizations\n“There was 54% of the companies who said they believe software is critical and 32 percent who called it moderately important – so that’s 86 percent of the respondents say software is either critical or moderately important and that points to the need for better tooling for software development and delivery.” said Randy Newell, director of capabilities marketing for IBM Software Group with a focus on the Rational brand.\n","15":"IBM Mobile Quality Assurance Overview and Use Cases (Mobile Study Group Session 1) Oct 25, 2013 9:00 AM - https://events.na.collabserv.com/register.php?id=89922788f7&l=en-US \nIBM Mobile Quality Assurance Study Group Session 2: Viewing crashes and bug reports Nov 1, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=44a9a6a4dd&l=en-US \nIBM Mobile Quality Assurance Study Group Session 3: Connecting mobile app end-users and the developer environment Nov 8, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=b6855e07bb&l=en-US \nIBM Mobile Quality Assurance Study Group Session 4: Over the air build distribution Nov 15, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=6ab12a9957&l=en-US \nIBM Mobile Quality Assurance Study Group Session 5: Mobile user sentiment and analytics Nov 22, 2013 9:00 AMhttps://events.na.collabserv.com/register.php?id=bdba44a231&l=en-US \n"}