1. ROGER WALLACE
708 Beverly Drive Cell (817) 366-5067
Colleyville, Texas, 76034 Fax (817) 498-6130
Email rogerwallace@verizon.net LinkedIn: http://www.linkedin.com/in/rogertinman
Professional Sales and Marketing Executive
A veteran sales professional with 30 years successful experience in selling architectural metal roofing, wall and
soffit solutions to roofing contractors, distributors and architects. Proficient at writing proprietary product
specifications and presenting influential product seminars to architects and owners. Known for his ability to
establish, maintain and nurture a high margin customer base. Expert-level product knowledge makes him a
valuable resource for clients, resulting in fast territory development and key client retention. Accomplished at
handling negotiated sales to large national accounts such as the Corps of Engineers, TxDOT and Wal-Mart.
Core competencies include:
* New Market Penetration * Influential Leadership Skills
* High Impact Sales Presentations * Forecasting, Budgeting and Expense Control
* Business Growth and Development * Strategic Planning and Implementation
* Profitable Contract Negotiation * Training, Mentoring and Coaching
—————————————————— Professional Experience ————————————————
METAL ROOFING SPECIALIST, 10/01/11~Present
METAL ROOF SERVICES
Provides project management services on a per-job contract basis to oversee all aspects of metal roof, wall and
soffit projects for General Contractors, Commercial Roofing and Architectural Firms.
Selected Contributions:
 Recommend discounted material sources, field labor, flashing and panel fabrication.
 Inspect and manage installation work.
 Troubleshoot and solve problems as work progresses.
 Coordinate installation schedule with building owners.
 Review and write specifications for Architect firms.
METAL ROOFING SPECIALIST, 02/08/10~09/30/11
C-CAP, REPS FOR FIRESTONE BUILDING PRODUCTS
A privately held manufacturer’s representative firm that promotes and sells commercial flat roofing,
architectural metal roofing, tapered insulation and engineered edge systems through distribution to the
commercial roofing market.
Selected Contributions:
 Trained, mentored and performed sales calls with major distributor account salesmen.
 Doubled metal roof sales volume and increased market share by 20%.
 Established and supported a regional manufacturing facility in the Central Texas area.
 Presented monthly AIA-certified training seminars to multiple architect and consultant firms.
 Wrote hundreds of metal roofing specifications for architects and consultants.

2. ROGER WALLACE
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Professional Experience Continued
REGIONAL SALES MANAGER, 09/01/09~01/31/10
BERRIDGE MANUFACTURING COMPANY
A $250 million dollar privately held domestic manufacturer of onsite rollform machines and steel components
for roofing and siding applications distributed to the architectural, commercial and residential trades.
Selected Contributions:
 Established a buying customer base from none to 40 buying customers in four months.
 Proposed and justified a flatsheet and coil stocking facility in the Dallas, Texas area.
 Sold multiple onsite rollforming machines to facilitate contractor fabrication sales.
 Performed multiple AIA-certified training seminars to architects and roof consultants.
 Built, submitted and passed ASTM E-2140 water testing for their Zee-Lock panel.
DISTRICT SALES MANAGER, 10/01/95~06/30/09
AEP-SPAN, DIVISION BLUESCOPE STEEL
A $2.50 billion dollar domestic manufacturer of architectural steel roof, wall and soffit panels and engineered
retrofit systems marketed and sold to roofing contractors, general contractors and architects.
Selected Contributions:
 Top sales and margin territory from 1994-2009, increased sales from $250k to $5.2 million.
 Improved company market share from 3% to 35% in a highly competitive territory.
 Grew the buying customer base from 18 to 425 satisfied customers.
 Created and maintained a specifying architect base of 615 firms.
 Established a successful $1.0 million dollar stocking distributor program.
 Developed, marketed and sold two new product lines and a retrofit roofing system.
 Mentored, coached and trained five outside sales representatives.
TERRITORY SALES REPRESENTATIVE, 01/01/93 ~10/31/95
MBCI, DIVISION NCI BUILDING SYSTEMS, LP
A $969 million dollar domestic manufacturer of engineered building systems, metal components and steel coil
coating for the North American industrial and construction markets. Sister companies include A & S Building
Systems, Ceco Building Systems, and Mid-West Steel Building Company.
Selected Contributions:
 Established a new sales territory, increased sales from $0 to $2.25 million in one year.
 Helped with transition of ECI Building Components to NCI Building Systems.
 Created a buying customer base of 125 satisfied component customers.
 Established first sales to the three major regional building manufacturers (Red-Dot, Tyler, and Athens).

3. ROGER WALLACE
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Professional Experience Continued
OWNER, 01/01/92 ~01/01/93
STEEL ROOFING & SIDING, INC.
A $2.0 million dollar specialty metal roofing contractor focusing on sales to the high-end residential and
commercial roofing markets.
Selected Contributions:
 Grew from $0 to $2.1 million in profitable sales in one year.
 P & L Management, responsible for sales, invoicing, collections and financials.
 Operations management - material ordering, coordinating labor forces and insurance.
 Sold company for a profit to pursue direct employment with benefits.
REGIONAL SALES MANAGER, 01/01/83 ~10/31/92
FABRAL METAL ROOFING, DIVISION EURAMAX
A $1.25 billion dollar domestic manufacturer of specialty coated coils, metal wall and roof systems, metal soffit
and fascia systems, marketed and sold to roofing contractors, general contractors and architects.
Selected Contributions:
 Top sales and margin territory from 1989-1993, increased sales from $950k to $3.25 million.
 Improved net profit margin by 45% through the introduction of "full package" selling.
 Trained and coached customer service personnel resulting in improved customer service offer.
 Performed the duties of acting sales manager - budgeting, forecasting and mentoring.
 Created and managed a telesales department with three employees and $6.5 million in sales.
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Education And Training
2010 – Completed Firestone’s “Building Products University” flat roof program.
2009 - Performed a metal roofing industry analysis as a metal expert for a major investment group.
Over 160 hours Time & Territory Management, Selling and Communication Skills
1990 - 1991 University of Texas (Arlington) - Telemarketing and Telesales
1989 - President, Delta Epsilon Chi, Tarrant County College
1988 - Texas State Finalist, Sales Manager Meeting - Delta Epsilon Chi
1988 - National Finalist, Sales Manager Meeting - Delta Epsilon Chi
1987 - Dale Carnegie Sales Management (special recognition for teaching the class)
1981-1983 Tarrant County College - three years business management
Technical Skills
Language: English; Fluency - Excellent (Reading, Writing and Public Speaking). Typing Speed: 50 WPM.
Class-C Texas Drivers License. Email Software (MS Outlook, Mozilla Thunderbird), Presentation Software
(MS Powerpoint, Flash), Spreadsheet Software (MS Excel), Word Processing Software (MS Word, Adobe,
Word Perfect), Database Software (MS Access), Utility Software (File Compression, Antivirus), Drawing
Software (Photoshop, CAD) Online Lead Generation Software (Mcgraw-Hill/Dodge Dataline, Bluebook,
ISqFt), Internet Software (MS Internet Explorer 10, Mozilla Firefox and Thunderbird), Personal Computers

4. (Windows XP, Vista), Peripheral Devices (Overhead Projectors, Printers, Scanners), various Contact
Management Software (ACT, Access and Siebel).