This document discusses how organizations can embrace open innovation and crowdsourcing to engage audiences. It provides examples of peer-to-peer financing, rapid prototyping through online tools, and curating experiences to tighten relationships with communities. The document advocates that organizations view fans as stakeholders and explore new production models to remain relevant in a digital world.
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AmbITion London Presentation
1. Some organizations are stuck. Others move quickly. In a
changing world, who's having more fun?
Seth Godin in Tribes
ambITion London| Lilian Bayliss Studio, Sadlers Wells
Rohan Gunatillake | MMM | July 16th 2009, a Thursday
3. who I work to work for
used for
innovation
collaboration
relationships
4. I wrote an wrote an essay
for whom I essay for MMM
Mission 2.0: advice to the arts from the social web
5. I *could* talk to you about this
NESTA Connect: Collaborative Innovation Framework
SELETION
FILTER
EXPLORE NURTURE EXPLOIT
OBJECTIVES & CREATING VALUE:
IDENTIFYING A COMMON PURPOSE DEVELOPING NEW OPPORTUNITIES
MOTIVATION SOCIAL, COMMERCIAL, REPUTATIONAL
SELETION
FILTE
ESTABLISHED ROLES
DIFFERENCE CREATIVITY TENSIONS EMERGE
& RESPONSIBILITIES
R
CROSS CUTTING THEMES
SELETION
FILTE
RELATIONSHI SHARED RISK
ESTABLISHING TRUST SHARED LANGUAGE
PS & REWARD
R
SELETION
FILTE
INTERACTION FACILITATION BASED ON COALLESENCE: CLEAR LEADERSHIP &
S ROBUST UNCERTAINTY THE LAW OF TWO FEET MANAGEMENT
R
TECHNOLOGY PUSH TRUSTED AGENT FACILITATED ALLIANCE/JOINT VENTURE
DEMAND PULL: SPECIFIC BRIEF SUPPLIER EMPOWERMENT CREATIVE COMMONS
TOOLS &
SPEED DATING/BUSINESS CARD ROULETTE OPEN VENTURING LICENSE AGREEMENT/ CONSULTANCY 2.0
TECHNIQUES
UNCONFERENCE/ HOTHOUSING/X-CAMPS SKUNKWORKS/RAPID PROTOTYPING SPIN-IN OR OUT
HORIZON SCANNING/ NETWORK ANALYSIS PROOF OF CONCEPT KUDOS
31. Some questions:
Are you happy with just being very good or
do you want to be interesting as well?
How well are you curating a 360°experience
of your work?
Are you in regular conversation with
cutting edge practitioners in arts & digital
38. Web has also re-acquainted us with shared ownership
39. Some questions:
What are the opportunities for the audience as
investor?
How can the growing appetite for peer-voted,
democratic models be applied to your productions?
47. Some questions:
What data do you have which can be explored?
There will be development talent interested in
working with you, can you find them?
Can you tap the creative talents of your staff in
new ways?
48. tightening your tribe
anyone producing works of art needs to acquire only
1,000 True Fans to make a living Kevin Kelly
55. A revolution doesn't happen when a society adopts new tools.
It happens when society adopts new behaviours
Clay Shirky
rohan.gunatillake@googlemail.com | Mission Models Money
twitter: @rohan_london