A digital Media Pitch for Commits as a brand

1. Digital Media Pitch – Commits Alumni Association
Group - D
DMU Media Inc.

2. About Us
We
focus
on
Corporate
Films, Digital Marketing and S.E.O
DMU Media Inc. works with the
leading companies in India by
developing award winning and
memorable campaigns for brands to
connect, engage with and build
sustained relationships with their
consumers.
We are a team of over 50 marketing
professionals
and
consultants. D.M.U was setup 7 years
back by a group of like minded
experts from the fields Media
marketing.
Our Team
Rohan Mozumdar
(Project Head)
Gautami Krishnan
(Creative Head)
Aswathy Murali
(Marketing Head)
Reya Dutta
(Public Relations Head)
Manisha Singh
(Senior Copy Writer)
Shreya Baid
(Graphic Designer)

3. Pitch Brief: To connect and
engage with Commits Alumni

4. Objective
▪ To form an Alumni Association by year end
▪ To have an alumni meet
▪ Connect with all the Commitscions
▪ To engage them on social media
▪ To showcase the achievements of Commits Alumni

5. Target Group
Ex
Commitscions
Urban
TG
From the Batch
of 2001 to 2013
24 – 35 Years
Psychographic Analysis
They are closely linked to the media industry.
They are tech savvy.
They are very active on Social Media.
They are always looking at/for networking
They have a very fast paced life.

6. Communication Angle
Join the Commits
Alumni Network
(C.A.N.) and be part of the
Circle…

7. Communication Angle
… because C.A.N. is
incomplete without
YOU !

8. Insights
1. Arjun Sethi (a Commitscion) is an advertisement professional
working as a graphic designer in an Ad Agency for the last 3
years. Saturated with his work, and unwilling to do a 10-9 job, he
decides to resign and wants to start something of his own.
2. Manisha Nanda (a Commitscion) is a desk reporter in a reputed
news channel for 2 years now. Under-paid and frustrated with
her stressful job, she is looking for a career-switch.
3. Rahul Verma (a Commitscion) is working with a leading PR firm.
He leads a busy life commitscions are doing in the media
Knowing what fellow and doesn’t get time to socialize and meet
friends (a lot of whom are commitscions). He terribly misses
world would generate ideas and necessary contacts and advice his
college days and want to stay in touch with his college mates
for their work without being charged for it and also seek for
future employees who maybe Commitscions – as their standards

9. Platforms recommended for the brand Online
Facebook:
• Upload a picture and share a memory
• Commitscion Tips/Advice
• Are you a proud commitscion?
• Updates / News related to commits
• Facebook event for alumni meet
•Facebook App – Nominations for Commits
Alumni Wards
Mobile:
SMS blast- Updating Commitscions
(Past & Present) about latest
happenings in college
Email:
Newsletters
(Monthly, weekly)- latest
updates, news from
Commits
• Ramesh Prabhu sir as
Brand Ambassador
YouTube :
Creating a YouTube channel, where we
can upload the videos related to students
projects and showcase their talent or
professional videos made my alumni which
they would like to promote
Online Forum:
Message boards - to have a platform
beyond facebook which is more
engaging to connect with
commitscions

10. Platforms recommended for the brand Offline
Commits Alumni Awards
Meet
Events
Organising a Commits Alumni
Network Meet along with Commits
Alumni Awards event that would be
an Online – Offline integration.

11. Creatives & Platform Ideas:
Commits Alumni Network (C.A.N.)

12. Logo: Commits Alumni Network

14. Commits Alumni Network: Facebook Page

15. Commits Alumni Network: Facebook Page

16. Online Forum: Commits Alumni Network

17. Commits Alumni Network: Youtube Channel

18. Commits Alumni Network: E-mail Invite

19. Video (1)

20. Video (2)

21. Video (3)

22. Thank You
Group - D
Aswathy Murali | Gautami Krishnan | Manisha Singh | Reya Dutta | Rohan Mozumdar | Shreya Baid