4ps of coco cola

1. The 4 P’s of Marketing
By
Vidyasagar

2. PRICE
PROMOTION
PLACE
PRODUCT
FOUR P”S OF
COCA COLA

3. Product:
Coca cola produce the products that have great
taste and quality. It produces almost 3300
products Beverages are divided into diet
category, 100% fruit juices, fruit drinks, water,
energy drinks, tea and coffee etc.
Coca cola brands in India are Fanta, Maaza,
Limca, sprite, Thums up, Minute Maid, Nimbu
fresh, Nested iced tea etc.

4. Product

5. Price:
Due to the availability of wide range
products the pricing is done according
to the market and geographic segment.
The price for Coca-Cola product is
fluctuating; at the beginning the
price wasn’t so high. Nowadays it tends
to increase because of tax and people’s
income.

6. Prices of coca cola for 200ml
10/-
10/-

7. Place:
Coca cola is the world’s most favorite
brand and is available all over the
world. It sold mostly in supermarkets
and local shops. Also it is easy to find
their products in cafe, restaurants and
gas stations

9. Promotion:
Coca cola uses CSR as its marketing
tool to gain emotional benefits in
consumers mind. It has many brand
ambassadors like Shahrukh khan,
Hrithik Roshan, South Indian Actor
Vijay and Trisha , Ghambir, Aamir
khan etc and has signed contract
recently with Imran khan

11. Thankyou
By
Vidyasagar
By
Vidyasagar