Digital marketing utilizes a three-pronged approach of search, display, and social media to build online traffic and capture potential customers in the digital space. This approach allows marketers to actively target customers through search, passively reach audiences with display ads, and engage customers through social media. Data is analyzed from the generated traffic and utilized to inform the overall digital marketing strategy.

1. Digital Marketing A brief look at the new age by Rohan S| Team Lead – PPC | Logicserve (Broadplace Advertising)

2. Agenda 2 Introduction Web presence Three pronged approach of building traffic Search Display Social Analyzing traffic Utilizing traffic The Strategy aspect

3. Introduction As customers move from physical space to digital space, it becomes (very) important to make sure we follow their trail. Capturing the mind share of potential customers has always been the essential focus for marketers. Digital aspect adds a new dimension to do just this in many interesting ways. Add on is the ability of being able to track the real impact of your marketing efforts. 3

4. Web Presence 4

5. Three pronged approach 5

6. Search – the active approach 6

7. Display – the passive approach 7

8. Social – the engaging approach 8

9. Analyzing traffic 9

10. Utilizing traffic 10

11. The Strategy aspect 11

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