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Case Study: Social Media Optimization
How SMO Caught Fire …
• 5 Rules of Social Media Optimization – 08/10/06
• Added tags, bookmarked, emailed and submitted
post to other social bookmarking sites
• Within two weeks, 5 others added rules 5-16 to the
original post and built on the original idea
• Over the span of 3 months since the original post:
– More than 100 other marketing pros discussed or
bookmarked the original post, and Technorati shows
215 links to the original article
– 8 others translated all 16 rules into French, Dutch,
Italian, Spanish, German, Japanese, Greek and
Portuguese over the span of 3 months
– SMO was added to Wikipedia as a term over two years
ago and still exists as a growing entry
ORIGINAL SLIDE - 2006

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