fashion-Maniac hair colour
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maniac is a assumed hair colour, a above ppt provideds you the information about branding, segmentation and position of productthe the minds of consumer.
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fashion-Maniac hair colour
- 1. ROHIT GHORPADE ANUSREE NAIR KRITESH JANGIR
- 2. Let’s Get Your Hair Go Mad !!
- 4. PRODUCT Hair colouring shampoo Available in 4 variants (red, blue, orange, blonde and purple) Styling made easy Immediate result Price of the product- Rs. 250 For 100 ml bottle Ammonia free
- 5. WHY NOT A SALON OR A PARLOR?? • Hair coloring in parlor and salon is costly. • Time consuming process. • Chemicals damage hair. • Monotonous and boring hair colors.
- 6. PRODUCT IDEA • Hair coloring made easy with natural dyes which will nourish hair and make them trendy at the same time • Color hair whenever you want • Just 15 minutes to get stylish, funky or trendy look
- 7. PROCEDURE •Drench you hair. •Take a streak that you want to color. •Apply shampoo to the streak and rub properly for 10 minutes. •Keep it for another 2 minutes. •Wash it properly. •The color will last for 4-5 wash. that is your Maniac look
- 8. TARGET AUDIENCE: GEOGRAPHIC The plan is to capture cities like •Delhi, •Mumbai • Kolkata, •Chennai, •Bangalore, •Ahmedabad •Chandigarh •Lucknow.
- 9. TARGET AUDIENCE: DEMOGRAPHIC • Women belonging to the age group of 16 to 36 (especially college goers) • Women from middle and upper middle class • To target the age group which enjoy experimenting different life style activities.(innovators) • To promote on the basis of “socioeconomic classification”
- 10. TARGET AUDIENCE: PSYCHOGRAPHIC •One who enjoy the western lifestyle •Women who look out for quality and reliability •To target to innovators- high self-esteem, always look for changes •To understand the psychographic segment for better market planning
- 11. BELOW THE LINE •Demonstration at malls(Inorbit , Raghuleela, Phoenix) •Sponsoring college events especially- Fashion Shows (Aashayein ) •Style your friend campaign •Flash mob
- 12. ONLINE CAMPAIGN • A page on facebook •Creating a buzz via twitter.( #Hcmaniac) •And presence on linkedIn.(in future ) •Website (www.maniachair.com)
- 14. ABOVE THE LINE Print Ads Newspaper The Times of India Hindustan Times Magazines Air line magazines Filmfare Femina Posters Standees at malls, college fests, workshops
- 16. THANK YOU