The document presents an overview of Lean Startup methodology. It discusses that Lean Startup is a scientific approach to create startups faster through experimentation over planning, customer feedback over intuition, and iterative design over "big design up front". It outlines the Build-Measure-Learn feedback loop process and emphasizes validating customer problems before proposing solutions. The presentation provides examples of Lean Startup workshops conducted worldwide and resources like an experiment board template to help structure hypothesis testing through customer experiments.

1. LeanStartupMachine
presented by
Rohith Veerajappa
29th Nov 2014
IIT Bombay

2. What do i do?
2
Who am I? !

3. 9/10

4. why?

5. ?

6. LSM

7. Workshops around the world
Europe
Australia
AsiaAfrica
South America
7
Lean Startup Machine "
30+
20+
50+
20+
50+
North America
100+

8. http://bit.ly/lsmmanual

9. Lean Startup is a scientific approach to
create & manage startups
and get desired products to customer hands faster.
- Eric Ries
What is it?
9
Lean Startup #

10. The “lean start-up” favors experimentation over
elaborate planning, customer feedback over intuition,
and iterative design over traditional “big design up front”
development.
- Steve Blank
What is it?
10
Lean Startup #

11. 11
Build Measure Learn Loop $
Build
MeasureLearn

12. 12
Build Measure Learn Loop $
Experiment
MetricsAssumptions
build
measurelearn

13. How to build products?
13
Process $
%
X has Y problem
IDEA

14. 14
$
% !
CUSTOMERS
X has Y problemX has Y problem
How to build products?
Process

15. 15
$
% ! &
PROBLEM
X has Y problem
How to build products?
Process

16. 16
$
% &! '
SOLUTION
X has Y problem
I will solve it by Z
How to build products?
Process

17. 17
Natural course.
'!
CUSTOMER PROBLEM SOLUTION
$
&

18. 18
Force fitting!
'!
CUSTOMER PROBLEM SOLUTION
$
&
(
Do not force fit your solution to a problem.

19. 19
Force fitting!
'!
CUSTOMER PROBLEM SOLUTION
$
&
((
Do not force fit your problem to a customer.

20. Experiment Board

21. http://bit.ly/expboardppt

22. ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &
Decision
Learning
Riskiest
Assumption
Success
Criterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
To form your Assumptions:
In order for hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:
I believe this solution will result
in quantifiable outcome.
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
Brainstorm
area
Execution
area

23. Thank you.
29th Nov 2014
IIT Bombay
presented by
Rohith Veerajappa