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Rohit Kumar Singhania
Rohit Kumar Singhania

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ALL ABOUT MARKETING PRESENTED BY: MARKETING GROUP(PGDM 2008-10)
 
Identifying & meeting human and social needs profitably.
‘ Exchange’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is Marketed ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing environment ,[object Object],[object Object],[object Object]
TYPES OF ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LAWS OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT LIFE CYCLE
Different Stages of Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions
Overall Model of Consumer Behaviour Self-Concept & Learning Decision Processes External Influences Internal Influences cultural Social status demography Perception Motives Personality Emotions Attitudes Problem Recognition Information Search Alt Eval & Selection Outlet select & Purchase Post purchase Processes
MARKET RESEARCH ,[object Object],[object Object]
MARKET RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market research process Situation Analysis Research design Sources of data Data analysis Report preparation Recommendation and follow up Preliminary investigation
Areas of marketing Research Market Research area Product Price Distribution channel Advertising Sales Promotion Personal Selling Brand Packaging
DEFINATION ,[object Object],[object Object],[object Object],[object Object]
Why Segmentation? ,[object Object],[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Positioning is the development of a service and a marketing mix to occupy a specific place in the minds of customers within target markets.
[object Object],[object Object],[object Object]
 
7 STEP OF NEW PRODUCT DEVELOPMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY NEW PRODUCT FAIL OR SUCCED
Successful factors of new product ,[object Object],[object Object],[object Object],[object Object]
Failure factor…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],Market Penetration (increase usage ) Product Development (new uses ) Market Development (new users) Diversification (new users, new uses) Markets Products Old Old New New
Marketing Strategy ,[object Object],[object Object]
NICHE MARKETING ,[object Object],[object Object],[object Object],NICHE MARKETERS AIM TO UNDERSTAND THEIR CUSTOMER NEEDS VERY WELL.
EXAMPLES………… ,[object Object],[object Object],[object Object],[object Object]
Distribution Channel ,[object Object],[object Object],[object Object]
Types of Distribution ,[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Brand Management: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding strategies : ,[object Object],[object Object],[object Object]
CONCEPT OF INTERNATIONAL MARKETING ,[object Object],[object Object],[object Object]
REASON FOR GOING INTERNATIONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DO’S AND DON’T’S IN MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU !

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all about marketing

  • 1. ALL ABOUT MARKETING PRESENTED BY: MARKETING GROUP(PGDM 2008-10)
  • 2.  
  • 3. Identifying & meeting human and social needs profitably.
  • 4.
  • 5.  
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12.
  • 13. Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions
  • 14. Overall Model of Consumer Behaviour Self-Concept & Learning Decision Processes External Influences Internal Influences cultural Social status demography Perception Motives Personality Emotions Attitudes Problem Recognition Information Search Alt Eval & Selection Outlet select & Purchase Post purchase Processes
  • 15.
  • 16.
  • 17. Market research process Situation Analysis Research design Sources of data Data analysis Report preparation Recommendation and follow up Preliminary investigation
  • 18. Areas of marketing Research Market Research area Product Price Distribution channel Advertising Sales Promotion Personal Selling Brand Packaging
  • 19.
  • 20.
  • 21.
  • 22. Positioning Positioning is the development of a service and a marketing mix to occupy a specific place in the minds of customers within target markets.
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  • 26. WHY NEW PRODUCT FAIL OR SUCCED
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