1. IFS 202

3. Introduction
‘Souq’ Arabic term for a open market place.
Owned by Jabar Group with major investment worth 5 million
headquartered in Glasgow, UK.
Since its launch in July 2005, Souq has grown to be the premier
e-commerce and auction site in UAE; then it opened new
branches in Jordan, KSA, Egypt. Kuwait.
Souq.com gives users the opportunity to lever its big community
to get the advantages of internet commerce in a safe & secure
environment

5. Page views Visits Registered Users
20+million 2.0+ million 500,000+
Stats & facts
Souq.com is the leading ecommerce site in
the Region
1 item every sold 30 seconds
1 lifestyle item every minute
1 tech item every minute
1 perfume every 4 minutes
1 mobile every 5 minutes
1 laptop every 7 minutes

7. E Commerce Business
Model ?
Consumer To Consumer (C2C)
Business To Consumer (B2C)

8. Pillars of e commerce n
Souq.com

9. VirtualProduct
E-Commerce
Partial electronic
Pure electronic
Traditional
Product or service
product
product
Physical
product
Physical
Agent
Electronic
Agent
Virtual Player
Physical Process Electronic Process

10. Product
Games, mobiles, computers, electronics, shoes, furniture's,
clothing, jewelry, watches etc
Process
Type : Online / Digital
Offering Cash on Delivery, online credit card payments or CashU.
Simply choose your most convenient payment method!
Agent
UAE - Aramex
Also offers order tracking service to track down your
transaction.

11. Public Policy
•Technical
Standards
•Secure
Payment
Mkt and Adv
•Hot Deals
•Discounts
•Banners
•Radio ..
Support
Services
•Logistics
•Safe Secure
•Cash on
delivery..
People
•Buyer
•Seller
•Logistics ppl
•Companies
Multimedia
content and
network
•HTML (25.57)
•JavaScript (69.50)
•CSS (9.38%)
Network Infrastructure
•Internet
•Rackspace hosting
•Go Daddy Registrar
Interfacing Infra.
•Business partners
applications
•Delivery Tracking
Company Business
and Infrastructure
•Security
•Authentication
Payments
•Customer Database

13. 1.CUSTOMER FACING
They have a call center, where you can call them and ask quires or questions
directly or get update about your order information.
Which can bewww.souq.com,-They mainly work from their website named
accessed from anywhere around the world.
2. Internal
They have their main headquartered off in Glasgow, UK
They do consist of a finance, accounts, admin and hr departments.
3.EXTERNAL
a) COMPLIMENTARY PARTNER-
Visa, MasterCard, Twitter.com and Jabbar.com
b) CAPABILITY PARTNER.
Rackspace Hosting and Jackys.

14.  Weekly newsletters for
hundreds and thousands
of online users.
 Special promotions .
 Radio campaigns and
sponsorship.
 Profit on sales.
 Transaction

15. AUTHENTICIATION- Souq.com does
have authentication security, since
you have to create your account
with a username and password, to
purchase their service online.
Confidentiality - Information of the
sender is not read by any 3rd person,
beside the person who is handling
their work. Their password or visa
card no are all encrypted and
protected from hackers too.
Integrity- There is great sense of
integrity, no one besides the sender
has the right to change information, if
incase there is a problem with their
order they will be requested to change
a few things but they can't change
themselves.
Non-repudiation-Sender cannot
deny that the message was sent
by him. The receiver cannot deny
that the message was not
received.

16. Context
Elegant Design
Use of more of lighter colors
51362 bytes – page size
Commerce
Safe secure Payments
Oder Tracking
Community Connection
Connection
Outbound : twitter , jabbar
99 anchor texts
Customization Communication