Irish market research forecasts that €800 million worth of transactions will be conducted through mobile devices in 2012. As smartphones adoption continues to rise, the demand for the development of mobile applications is enormous. But what are the implications for a project manager working on app projects? How relevant is planning in iterations and launching with a minimal viable product (MVP)? In this presentation, Roland shows pitfalls when it comes to mobile app development and demonstrates how elements of Agile Project Management can support the success of mobile apps. Roland is the founder of mApps.ie, a consultancy company that creates mobile apps. He also co-founded AppKickr to deliver affordable mobile apps to SMEs. This talk was part of the PMI Ireland Event about Mobile Apps and Agile on May 2012.

1. Mobile Apps - Why Agile Project
Management Matters
Roland Gropmair, PMP
Monday 18 June 12

2. Agenda
• Introduction
• Mobile Apps and Project Managers
• Mobile Apps and Agile
• Apps for Enterprise
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3. About Me
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11. http://mashable.com/2012/02/07/app-economy-boosts-job-growth/
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12. 315 million
iOS Devices
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13. 25 billion
iOS Apps downloaded
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14. 550,000
iOS Apps available
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15. $4 billion
Amount paid to Apple developers
http://www.apple.com/pr/library/2012/03/05Apples-App-Store-Downloads-Top-25-Billion.html
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16. Another huge success - the game Tiny Wings
But is that the norm, or the exception?
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17. http://en.wikipedia.org/wiki/Levi_Strauss
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18. http://www.myjewelrybox.com/articles/3_great_gold_rush_adventures/
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19. Typical Project Team
Project Mobile App Designer Backend
Owner Developer UX Developer
Project
Manager
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20. PMBOK Knowledge Areas
• Integration Management • Human Resource Management
• Scope Management • Communications Management
• Time Management • Risk Management
• Cost Management • Procurement Management
• Quality Management
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21. My Lessons Learned
• App Store approval
• ‘Prototype’ vs. ‘App Store ready app’
• Network offline
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22. Plan for Phases
Labour Launch Listen
Loop
‘Four Ls’
™RG
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23. MVP
Minimal Viable Product
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24. ‘If you are not embarrassed,
you have waited too long...’
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25. Software Engineering
http://en.wikipedia.org/wiki/Waterfall_model
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26. Agile Method
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27. Development Process
• Sprints, daily stand-ups
• Source code control
• Testing: dedicated team, test book
• Project Manager, Steering Committee
• International teams
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28. Case Studies - Iterations
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29. AOL Radio
in 2008
http://gizmodo.com/
5084887/gizmodos-20-
essential-iphone-apps
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31. Foursquare
in 2009
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32. 2010
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35. Xcode
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36. Xcode
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37. Xcode
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39. Apps for Enterprise
What’s your mobile strategy?
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40. ‘Enterprises will have to come up with two mobile
strategies – one to address the business to
employee (B2E) scenario and one to address the
business to consumer (B2C) scenario.‘
Gartner: Top 10 Strategic Technologies for 2012
http://www.gartner.com/it/page.jsp?id=1826214
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41. Percentage of mobile Web users who never
or infrequently use the desktop Web
US: 25%
UK: 22%
http://mobithinking.com/mobile-research-casestudy
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42. Mobile Website vs. Apps
• Mobile Website runs in the browser - optimized for mobile
• Mobile App runs on the device - on the device OS.
Distributed via the App Store
• Mobile website usually easier & cheaper
• Suggestion: serve new users with mobile website; existing
customers with mobile app
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43. Case Studies
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51. Summary
• Gold rush over - still opportunities
• Especially for Project Managers!
• Remember iterations: Agile MVP Four-Ls
• Enterprise - Huge Potential
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52. MOBILE APPLICATIONS
Roland Gropmair, PMP
roland@AppKickr.com roland@mApps.ie
Monday 18 June 12