This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.

1. facebook.com/RolandFrasierPage
“Using Leverage To Rapidly Grow
Your Business,Find Investors +
Scale Your Team”
Roland Frasier
DigitalMarketer | NativeCommerce

2. Let’s Be
Real
facebook.com/RolandFrasierPage

3. 8 Reasons You Might Not Want To Listen To Me…
Lost $1MM cash last year in one
company by expanding to fast
Passed on owning products that
have earned over $1 billion in sales
Had to lay off 54 people last year
due to inadequate hiring controls
Shuttered 2 separate companies in
2016 for underperforming growth
Sued in a class-action lawsuit
demanding millions in damages
Took a company public during one
of the worst bubble busts ever
Defended actions by US Atty, State
AG, DA, IRS, SEC + Postal Inspector
Guessed wrong on inventory + left
with over 100,000 “fuzzy ducks”

4. #tcs2017 facebook.com/RolandFrasierPage
But Despite All
That…

5. Members in continuity programs
($XXMM+ MRR Before Events + Other Product Sales)

6. Happy members of all shapes and sizes…

8. One Thing Makes
All That Possible…

9. Leverage

10. 3 Ways To Find The Leverage In Your Business…
#1: Contribution/Replication Test
#2: Rapid Growth Leverage Checklist
#3: Leverage Mapping Canvas

11. Contribution/Replication Test To Determine Ideal Leverage Opportunities…
#1: What activity contributes the most to top line revenue?
#2: What activity contributes the most to margin?
#3: Is either #1 or #2 above replicable?
DM = Events
DM = Events
So… Do More Of #1 + #2 And Replicate Wherever Possible
Yes, Both
Method #1

12. Method #2
__ Expand Internationally (T/G/S/F)
__ Manufacture In-House (S)
__ Buy Your Competitors (T/G/S)
__ Buy Your Suppliers (T/G/S)
__ Buy Your Clients (T/G/S)
__ Buy Out Your Partners (G/S/F)
__ Buy Complementary Media (T/G/S)
__ Franchise (G/S/F)
__ Create JVs + Strategic Partnerships
__ License Brands / Products / Services (G)
__ Crowdfund With Clients + Customers (G/S/F)
__ Debt / Equity Offering (T/G/S/F)
__ Borrow A Salesforce / Rep. Network (T/G/S)
__ Outsource Or Offshore Functions (T/S)
__ Add Services To Physical Products (G)
__ Add Physical Product To Services / Info (G)
Benefits Key:
T = Team G = Growth
S = Scale F = FundingRapid Growth Leverage Checklist

13. Method #3: Leveraged
Growth Matrix +
Leverage Mapping
Canvas

14. The 3 x 3 x 3 LEVERAGED GROWTH MATRIX

15. © 2017 Roland Frasier
Relationships + Tools
Trends
Asset Inventory
Strategies + Tactics
Product or Service + Offer
Who
What relationships + tools can help
you achieve the desired leverage?
What trends can
provide leverage?
What assets can you
use to gain leverage?
List the products + services you need
to achieve your leverage goal…
List the
partners or
targets needed
to achieve your
leverage goal…
What strategies + tactics can you
deploy? LCA, LTS + LBF
Leverage Mapping Canvas Implementation

16. LMC Implementation Process
Use the LMC to
define the desired
outcome
Reach out to Target
List through your
network or directly
Complete a paid
transaction via
Designated Access
Channels
Complete a Value In
Advance transaction
Satisfy needs/desired
outcome of targeted
leverage partner
DAC Transaction
Leverage partner
endorses you +
gives testimonial
Leverage partner
intros you to
additional potential
leverage partners
VIA Transaction
JV Deal
Partner

17. THE LEVERAGE YOU
NEED IS IN THIS ROOM…

18. #1: What partner can contribute the
most to your top line revenue?
#2: What partner can contribute the
most to margin?

19. #tcs2017 LinkedIn.com/in/RolandFrasier
Thank you!
Slideshare.com/RolandFrasier