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UK-IRC Summit 2011 25th November

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Open Up
Give to Get

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Lessons Learned
Conversations first,
then relationships,
then transactions.

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(Reluctant) Pioneers
LEGO
LEGO Cuusoo is a social platform where people can submit designs, build a market before
investing in production, and receive a royalty when it is produced.

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Oxfam
By connecting insight gathering with prototyping with product development Oxfam were
able to co-create better innovations cheaper and faster with supporters and partners.

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Lessons Learned
“Open innovation is a
U-Shaped Process.”
Paul Vanags

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Lessons Learned
Clients not Cash

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The Discover Process
Exploit
Explore Extract Exploit
Fast-tracked
Airlock
Build License
Platform Proposition Deal
Build
Launch the Select best Decision
Blueprint internal People Pitch
Challenge proposals 90 days
Team
Build Protection
External Acquisition
Networks
Archive, Feedback
& IP Reverts Back
Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 Sept 2012

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Orange
An Airlock competition that helped source and create a new £20m service proposition called
Last Second Tickets trialed with 1m customer & launches nationally in 2012.

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P&G
We invited the UK’s design community to respond to two open briefs on fabric care and
wellness, to find global new markets worth $100 million.

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Lessons Learned
“Perfect is the enemy of
good enough.”
Martin McNulty

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Lessons Learned
Ask interesting questions.

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Interface

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McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are
likely to act at airports, overcoming costly and dangerous uncertainty.

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It’s a small world…
“The world isn’t getting
smaller, the networks are
getting bigger”
Greg Hadfield

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Know-How or Know-Who?
“Networking is only a letter
away from not working.”
Chris Powell

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E.ON
A customer-led innovation programme which was designed and pilotted, and then rolled out
cross company with 45,000 customers, to create 8 x £10m propositions.

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Fujitsu - Amplified Network

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Open Up
“People are much more likely to
act their way into a new way of
thinking, than think their way
into a new way of acting.”
R. Pascale

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Engineer Serendipity
1. Anarchy
2. Democracy
3. Meritocracy
4. Aristocracy
5. Monarchy

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The Agile Enterprise
“It’s not the big that eat the
small…it’s the fast that
eat the slow.”
Laurence Haughton

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The Net Works
“Innovation is an emergent
property of networks.”
Verna Allee

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Thank You
Roland Harwood
Co-Founder & Networks Partner
South Building | Somerset House | Strand |London | WC2R 1LA
Phone: +44 (0)20 8133 1006
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood