2. NDR Info Online, 14/03/2013
- Daily reach of 600.000 listeners
- NDR Info covers four Northern German Countries
- Listener‘s average: 52 years
Radiodays Europe
3. Scoops NDR Info scoop, 28/09/2012
- Investigation of right-wing extremist groups
- Several Investigations about the abuse of personal data
- Financial market: illegal trading in a North German Landesbank
- Antibiotics in the poultry industry
- Toxic cabin air – and why a passenger plane nearly crashed in Cologne
Radiodays Europe
4. Why investigative research for a radio program?
- Competition getting harsher
- News radio-programs need more than just fast news
- Creating our own news, agenda-setting
- Strengthening our journalistic profile
NDR Info scoop, 07/06/2012
Radiodays Europe
5. NDR Info Reporterpool
NDR Info scoop, 19/01/2013
- Started in 2005
- No pressure to deliver on a daily basis
- Time for in-depth research
- Cooperations with TV and Online
- Many stories are broadcasted nationwide
- Scoops and reports of high quality instead of „Fast
Food Journalism“
- Focus: investigative Research
Radiodays Europe
6. NDR Info Reporterpool – outcome
- Source NDR Info is widely and well known for investigative stories
- TV, newspapers and online media quote NDR Info
- NDR Info is widely recognized in other media and in public
- Profit for the medium radio as a whole
By:
- Quality of research and „marketing“ of the stories
- Connecting with TV, newspapers and online media nationwide (distribution via different channels)
- Increasing the impact of the stories
Radiodays Europe
7. Thank you for your patience!
Questions????
NDR Info scoop, 19/11/2012
Radiodays Europe
