2. Radio News – The analogue reservation
• There are only few things in radio which have undergone as little changes in their workflow as
the news.
• In a digital age high time to think about it …
3. Daily Routine in the news: A hamster‘s treadmill
• Every hour an editor puts in a lot of effort with comparably little output.
live presenting
Cigarette
• 5 minutes of live presenting
restroom
•5 minutes for a cigarette and a coffee
•5 minutes for a restroom visitation
• 45 minutes of researching and writing items
Research
4. At the end of the hour…
… the newscast is on the air – and you are
starting all over again. A B C D
Pretty analogue
Item
Item
Item
Item
Especially if you look at this:
• A typical day in the news is determined by
only a few important news items.
• There is only little difference between
consecutive newscasts. +
• How easy it would be to just record the “+”
item without having to read out the whole
Item
Item
Item
Item
show all over again?
5. Next level news production
Flexible Modules instead of rigid blocks
Let’s have a look at the newscontent :
A B D E
N1 N2 4 pm Radiodays.FM
Newsshow C F
Fresh newselements like time,assembles thepool etc. are addedand delivers it on time.
NEWSCLOUD automatically welcoming, jingles
Existing modules are recorded individually = module newscast automatically
Repeating items taken from the audio complete
6. The modular freedom
Personalize your news - without extra effort
• Flexible Modules are the basis for personalized services. NEWSCLOUD users have it all in their
database. This is how it works:
Editors add tags and categories to every single
A tailor-fit set of audios is assembled and item including geoinformation.
delivered. Playout on the listener‘s device.
On demand. Automatic PUSH of all
voiced audio files (including
meta data) onto a webserver.
Remember: With NEWSCLOUD an item is produced
when there is time for it – there are always fresh
news reports on request. Listener chooses his news preferences online.
7. Even more digital: Cloud sourced news production
• NEWSCLOUD connects newsmakers with one system. Within one house or over hundreds of
kilometers.
• Everybody working in NEWSCLOUD has access to everything – and work can be divided.
• An example from REGIOCAST:
Central news room
• Central voice unit for ALL items
• Write and research Germany and world news
News Center Schleswig Holstein
• Write and research news from Schleswig
Holstein.
News Center Saxony
• Write and research news from Saxony
8. Cloud-sourcing in radio is reality
• NEWSCLOUD already connects REGIOCAST‘s main news office with local news centers in Saxony
and Schleswig Holstein.
• And with news desks of external clients. For instance Antenne MV.
9. Résumé
• Traditional live news shows are a big waste of resources.
• Radio news workflows need to be digitalized to optimize quality and / or costs.
• Digital workflows are the basis for new digital services and products – unhampered by lack of
resources.
• Digital content in general is module-based and due to meta data etc. features a large degree of
automation in its assemblage. Use it.
• Consumers have gotten used to personalization – which is common with music and but almost
unheard of when it comes to content. Provide what Spotify does not!
• On a digital device your user will not cherish an analogue service.
