The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer.