1. Romain RICARD
( +33662359503
:
romain.ricard@edhec.com
EDUCATION
EDHEC MSc Strategy and Organization Consultancy 2011-2012
Business School Key courses: Project management, Change management, Consulting tools, Creativity & Innovation,
France Organization Management and Business Performance, Corporate finance, Risk and Due Diligence
EDHEC Master in Management 2008-2011
Business School Key courses: Strategy, Marketing, Business Development and Innovation, Project Management,
France Corporate Governance, Law, E-Business
Pierre de Fermat Pre-Business Administration Program for national competitive examination 2006-2008
France Key courses: Mathematics, Philosophy, Geopolitics, English, Spanish
Pierre de Fermat French Scientific Baccalaureate with «Honours» 2006
France
WORK EXPERIENCE
Socialbakers Business Developer – France – Based in Prague 2012
Prague – Czech • Built the sales pipeline for the French market: generated business opportunities 7months
Republic with decision makers of top brands and agencies through cold calling and cold emailing
• Made follow-up on inbound leads and generated outbound leads
• Designed a new qualification process for leads
• Designed case studies to report on success of uses of Socialbakers platform
• Presented Facebook – Twitter – YouTube analytics tools features and value to prospects
BETC Digital Strategic Planning 2011
Euro RSCG • Designed digital strategy for international clients of the agency: 6 months
Paris - France Air France, Skyteam, Pages Jaunes, Evian, Peugeot, Kraft Foods, Ferrero, Azzaro
• Presented social media opportunities to the marketing direction of Skyteam and Galeries Lafayette
• Designed framework in order to analyse data of Google and social medias analytic tools
to study brands presence on the Web: training of 100 account managers of the agency
• Designed framework in order to analyse and optimize the cross-channel strategy
for retailers: consultancy based on this tool sold to Monoprix
CANAL+ Advertising and Digital Medias Operations 2010
Paris - France • Coordinated media buying with Havas Media and campaigns production with the advertising 6 months
agency BETC Euro RSCG for media campaigns (TV, Radio, print and display campaigns)
• Analysed and presented results of focus groups interviews
• Created a Facebook and street operation in partnership with Cine-Cinema
• Launched Christmas Campaign «Les Rennes de Noël»
Le Chti, City Guide Online sales Lechti.com (Lechti has 500,000 of turnover each year) 2008-2010
of Lille • Found prospects to advertise on the website: 30 000€ in one year 2 years
Lille – France • Set the lead generation engine for the website
• Created and animated the Facebook official page
• Developed the iPhone application « Le Chti »
LANGUAGES AND COMPUTER SKILLS
French Native speaker
English Fluent - Professional TOEFL (92/120)
Spanish Fluent - Professional
Software Pack Office, Salesforce, Google/Facebook/Social Media Analytics Tools, Online Advertising Platforms
HOBBIES
Music • Member of a music band for 6 years as a composer, singer and guitar player Since 2002
• About fifty stage performances 10 years
• Recording of an album produced by an independent label
Literature Reading, writing