pyskun roman_power of young

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Автор — Пискун Роман Конкурс — Power of Young Категория — Conceptual Communication «Как заинтересовать 20 миллионов украинцев пользоваться ремнем безопасности?»

Présentations et discours publics

Ремень безопасности
увеличивает шанс выжить
в ДТП — в 2 раза.

Но пристегивается —
только четверть
водителей.

Но пристегивается —
только четверть
водителей.
И это — только
официальные
цифры.

Потому что лень.
Потому что жмёт.
Потому что штраф —
«усього 51 гривня!»

Результат — в статистике:
каждый день на дорогах
Украины гибнет
10 человек.

ПРОБЛЕМА
Как изменить поведение
10 миллионов водителей?

Как поднять штраф за
отсутствие ремня
до 10 000 грн?

ИДЕЯ
Нужно показать, как это
круто — повысить свои
шансы в 2 раза.

А для огласки — выберем
самую популярную на
планете игру:

Каждый футбольный матч
поднимает один вопрос.
Как в мире спорта. Так и в
мире букмекерских ставок.

Но победителя предсказать
тяжело, когда шансы у всех
плюс-минус равны:
и там, и там по 11 игроков.

РЕШЕНИЕ
Нужно увеличить количество
украинских игроков
в 2 раза.

Перед началом матча, когда
поется гимн Украины,
к 11 основным игрокам —
выйдет еще 11 запасных.

И когда одна половина
стадиона поднимется от
возмущения, а вторая —
от гордости, мы выведем
на табло сообщение:

Ремінь безпеки збільшує
шанс вижити у ДТП у 2 рази.
#ризикнешризикнути?

КАК
Коллаборация Pari Match +
Мин.Инфраструктуры
* Pari Match — спонсор национальной сборной Украины по футболу

Итог — выиграют все:
Национальная сборная
привлечет к себе
международное внимание.

Итог — выиграют все:
Мин. Инфраструктуры
наконец-то выполнит
свою работу хорошо.

Итог — выиграют все:
Pari Match получит
репутацию социально-
ориентированного бренда.

И, главное:
Люди будут чаще
оставаться в живых.

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pyskun roman_power of young

1. Power of Young РОМАН ПИСКУН

3. Ремень безопасности увеличивает шанс выжить в ДТП — в 2 раза.

4. Но пристегивается — только четверть водителей.

5. Но пристегивается — только четверть водителей. И это — только официальные цифры.

6. Потому что лень. Потому что жмёт. Потому что штраф — «усього 51 гривня!»

7. Результат — в статистике: каждый день на дорогах Украины гибнет 10 человек.

8. ПРОБЛЕМА Как изменить поведение 10 миллионов водителей?

9. Как привлечь внимание 450 депутатов?

10. Как поднять штраф за отсутствие ремня до 10 000 грн?

11. ИДЕЯ Нужно показать, как это круто — повысить свои шансы в 2 раза.

12. А для огласки — выберем самую популярную на планете игру:

13. ГОООААООАОЛ!!

14. Каждый футбольный матч поднимает один вопрос. Как в мире спорта. Так и в мире букмекерских ставок.

15. У кого больше шансов победить сегодня?

16. Но победителя предсказать тяжело, когда шансы у всех плюс-минус равны: и там, и там по 11 игроков.

17. РЕШЕНИЕ Нужно увеличить количество украинских игроков в 2 раза.

18. Перед началом матча, когда поется гимн Украины, к 11 основным игрокам — выйдет еще 11 запасных.

19. И когда одна половина стадиона поднимется от возмущения, а вторая — от гордости, мы выведем на табло сообщение:

20. Ремінь безпеки збільшує шанс вижити у ДТП у 2 рази. #ризикнешризикнути?

21. Життя — не гра. #ризикнешризикнути?

22. КАК Коллаборация Pari Match + Мин.Инфраструктуры * Pari Match — спонсор национальной сборной Украины по футболу

23. Итог — выиграют все: Национальная сборная привлечет к себе международное внимание.

24. Итог — выиграют все: Мин. Инфраструктуры наконец-то выполнит свою работу хорошо.

25. Итог — выиграют все: Pari Match получит репутацию социально- ориентированного бренда.

26. И, главное: Люди будут чаще оставаться в живых.

pyskun roman_power of young

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