2. Neuroleadership: a must for business focused on the 21st Century!
The workers of today do not quit their jobs, they quit their bosses!
Many companies of the 21st century still lead based on outdated assumptions of 100 years ago.
Those are limiting belief systems that represent their cultures, family education system, country of
origin, etc. ..
What happens is that the leadership style that worked in the past no longer works in the present
day. According to researches made by FGV a prestigious university of São Paulo, 81% of young
people prefer to undertake than being an employee and have someone above them abridging their
professional growth .
Leadership is a behavioral competence, so you learn to lead in practice and not
behind the desk in the Office.
It is fundamental that the leader has endorsement and support to try to redo and adjust his
leadership model with the requirements of the position. If we want a different result, we need to do
something different. Everybody is sick of this model of beliefs that the employee is not compromised,
doesn't give a damn and go to work only to slack around. This is a legend and believe those who do
not want to open your eyes to the reality that, today, can be totally based on Brain Science
(neuroscience). According to researches of renowned scientists like Leonard Mlodinow, Dr Paul
Brown, Dr Paco Mora, among others , our decision-making process is 85% subconscious. That
means that most of the time we decided on impulse, not by reason.
Over the past 30 years neuroscience has given huge jumps toward a greater understanding of the
functioning of the human brain. Our perception of the world influences our lives more than any
3. information learned in books or schools. Cutting-edge technologies like functional magnetic
resonance imaging ( fMRI ), computed tomography, eye tracker, created the possibility of observing
the brain in their day to day tasks. Numerous research projects have studied and solved the brain
mechanisms behind crucial mental processes as generating emotions and behaviors, motivation,
decision making, learning, negotiation, troubleshooting, etc.
Which application the expanded knowledge of brain mechanisms on the notion and practice of
leadership?
Points that Neuroscience can help leaders:
1. Optimism, good humor, praise and recognition.
2. Intrinsic X Extrinsic motivation .
3. Metaphors, stories and learning.
4. The reward centers.
5. The r-complex, the beliefs and autos sabotage.
6. Beliefs-nobody was programmed to fail.
7. Beliefs- change is very difficult.
8. Intuition, perception and neurotransmitters – we are a chemical plant.
9.Behaviors of success
Duration of a speech : 2-3 hours (can be extended to a day in case of training)
4. Peter Rollemberg Roman
In the last decade, journalist, broadcaster and musician Peter Rollemberg Roman has been
ministering lectures in the USA and Brazil and abroad, covering topics essential to the success
of companies such as Excellence in Services, Leadership in the 21 Century, Neuromarketing,
Neurosales, Corporate Communications, Training and Coaching.
Master of Science in Media Communications for the Florida Christian University/USA worked
as a broadcaster and journalist for more than 20 years in the main Brazilian TV Stations such
as Globo, Bandeirantes, Record, Cultura and ESPN Brazil.
He also teached classes at Fundação Armando Alvares Penteado University and Pueri Domus
College in São Paulo.
In the USA he worked at Disney as trainer of various departments, as Dream Squad
Ambassador in celebration called "The Year of a Million Dreams" and as a facilitator of Youth
program Educational Series.
In 2008 he fell in love with Coaching, Neuroscience, Neurobusiness and all the relevant studies
related to the transformation of people's perception, so he decided to start his career as a
Keynote Motivational Speaker to disseminate practical and simple but effective ideas that can
lead to better understanding, interpersonal and corporate personnel. Currently works as a
coach and international speaker at his company Excellence and Quality Consulting and is a
Director of the Neurobusiness Association for the State of Florida/USA.
