1. MASLOW’S
HIERARCHY
OF NEEDS

2. MASLOW’S HIERARCHY OF NEEDS

3. PHYSIOLOGICAL NEEDS
 Maslow believed that these needs are the most basic and
instinctive needs in the hierarchy because all needs
become secondary until these physiological needs are
met.
 Food
 Sleep
 Air
 Water
 Sex
 Bodily comfort

4. SAFETY NEEDS
 The safety and security is
needed after the physical
needs have been met.
 Security needs are
important to survival.
 Safety and security
needs:
 Health and well-being (health
insurance)
 Safe neighborhoods (personal
security)
 Financial security (savings
account)
 Job security

5. LOVE AND BELONGING
 As humans we have the
need to love and to be
loved by others.
 Family
 Intimacy
 Friendship
 The need to feel a sense
of belonging and
acceptance by:
 Sports team
 Religious group
 Clubs
 Social groups

6. ESTEEM
 Humans have a need
to have self-esteem
and self-respect
 Esteem presents the
normal human desire
to be accepted and
valued by others.
 Two kinds of self-
esteem
 High self-esteem
 the need for strength
 competence
 mastery

7. ESTEEM
Continued
 self-confidence
 independence and freedom
 Low self-esteem
 the need for status
 recognition
 fame
 prestige
 attention

8. SELF-ACTUALIZATION
 This level of need pertains to what a person's full
potential is and realizing that potential.
 Maslow describes this desire as the desire to become
more and more what one is, to become everything
that one is capable of becoming.
 Self-actualization people are:
 self-aware
 concerned with personal growth
 less concerned with the opinions of others
 interested fulfilling their potential.

9. SELF-ACTUALIZATION

10. WORK CITES
 http://en.wikipedia.org/wiki/Maslow%27s_hierarchy
_of_needs
 http://psychology.about.com/od/theoriesofpersonalit
y/a/hierarchyneeds.htm