1. Romsha Singh
RZ H 4/8A, Flat no A3, Bengali Colony, Mahavir Enclave, New Delhi - 110045
withromsha@gmail.com | +91-9810796340
SUMMARY 8+ years of living day in & day out with my passion i.e., Marketing, Brand management,
Consumer Insights research, Digital Marketing, Event Management, Brand activation, Media
Planning, Media Buying & Sales promotion. I am proficient in execution of the project,
negotiation, communication, planning, people management and organizational skills. I am
adept at liaison, coordination & networking with media agencies, stakeholders and partners.
Well equipped for Project delivery/ Execution & Quality check of the same.
EXPERIENCE
Mar, ’15 – Till date IDEA CELLULAR LTD. (ABG Group) Noida
Asst. Manager – Brand Communications
Team Size: Direct – 8
Monitor & execute the brand promotions to achieve brand visibility in the market to improve
brand disposition amongst the customer target group
 Develop briefs garnered from consumer insights & finalizing communication package across
following media – Print, OOH, Radio, Digital
 Drive execution of the same along with media team
 OOH media planning & selection, negotiations along with commercial team
 Handling media evaluation for various sponsorships & events & accordingly taking up few
sponsorship to create visibility along with relevant business at circle level
 Monitor performance & impact on the brand
 Budget Management – monitor & control expenses within allocated budget
KEY HIGHLIGHTS
 An increase of 4.9 points in BTI during FY 15-16. FY15-16 closed at 26.1 vis-à-vis target
given of 23.7, registering highest BTI gain across all metros/ circles
 Increase by 4 points in market factors during FY 15-16. Over 133% achievement vis-à-vis
target
 Reduction in delta with nearest competitor by 7.1 points during FY 15-16, 237% achievement
over target given
 Idea, Delhi Circle was ranked No. 1 under CSAT (Customer Satisfaction Score) during FY
15-16
 Alliances with other brands at Circle level, providing good offers to new customers as a
gratification (Association with Dunkin Donuts, Dominos, Myntra, Paytm, Lenskart, Shopclues,
ABOF etc.). Other relevant tie-ups too increase brand visibility (Hotspot)
 Handled commercial launch of Idea 3G 900 in Delhi Circle through 360 degree media,
helping increase relevant Brand parameters
 Impactful OOH media were used for 1st time ever (during 3G 900 launch) by any telecom
company like Metro Train wrap, LEDs & Other innovation
 Print & Radio Integrations were developed & executed for 3G 900 campaign
May, ’14 – Mar. ‘15 JAGRAN ENGAGE (ADO JAGRAN PRAKASHAN LTD.) New Delhi
Sr. Manager – Brand Communications
Team Size: Direct – 6
 OOH Media Planning, Buying & execution for new store launch of KFC in Lucknow, Patna,
Kolkata, Faridabad, Gurgaon, in turn helping increase the sales
 OOH Media Planning for TATA salt in tier 3 cities of Punjab
 OOH Media Planning & execution of Mega Cabs in Bangalore (For their new offer)
 Outdoor media planning for Gopaljee Dairy in cities of UP
 Successful execution of British Council outdoor campaign for their education exhibition in
New Delhi & Lucknow
 Planning & Successful execution of Outdoor campaign for ABP news – Ganga Ki Saugandh
in cities/ towns of UP & Bihar
 Planning & Executing mall branding for Reebok in Delhi
 Media Planning & execution of Outdoor campaign for Launch of Anmol Jewelers in GK, Delhi
NCR
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2. Page 2
Romsha Singh
Jun, ’12 – Jan, ‘14 MILESTONE BRANDCOM Pvt. Ltd. New Delhi
Manager – Brand Communications
Team Size: Direct – 2, Indirect - 7
Events & Exhibitions
 Executed launch event of India’s Biggest McDonald’s at GIP Mall, Noida
 Flawless Execution of LG stall at Stuff Gadget Show, 2012, Mumbai (Part of Auto car
Performance Show, 2012, Mumbai)
 Executed Press launch event of LG Refrigerator – EVERCOOL in Le Meridian, New Delhi
 Execution of Dealers’ launch of LG AC – Multi City Event
 Flawless Execution of British airways event at the British High Commission during David
Cameron’s visit to India
Activations (Mall Activity & Road shows)
 Tata Docomo – Open up campaign in Bangalore with digital support
 LG Optimus G, Tata Photon Max – Mall Activity in Delhi NCR
 Muthoot IPL Activation at Malls, Airports, Road show and amplified digitally across Delhi
 Have Managed over 7,00,000 Maggi noodles wet sampling in rural India of following states:
Rajasthan, Gujarat, MP, Chhattisgarh, AP & Karnataka
 Ambuja Road show in Delhi NCR
Aug, ’11 – April, ’12 BigCity Promotions Bangalore
Manager – Product Development & Alliances
Team Size: Direct – 7, Indirect - 12
 Supervising & overseeing day to day escalations and activities of the team
 Performing the role of counselor and coach, providing input and guidance into the firms
staffing process, and actively participating in staff recruitment and retention activities
 Reduction of Single Partner dependency for respective Product Lines through regular
alliances with relevant parameters
 Taking care of the organization’s brand imagery
Sept, ‘08 – Aug, ‘11 CANDID MARKETING New Delhi
June, ’09 – Aug, ‘11 Assistant Manager – Content & Planning, Digital Marketing
 Collating data, editing, and releasing internal as well as external monthly newsletter (PR),
giving a new perspective to company’s website, in terms of content as well as look & feel.
(www.candidmarketing.com), taking care of Social Media Marketing for our own Company as
well as for client brands
 Executed Facebook contest for Oakley – Be the rebel contest, garnering traffic of more than
6000 and around 3000 likes on the Oakley page, within a time frame of a month
Worked with Aircel in strategic placement of their 3G ad over internet
 Nissan Micra launch in Mumbai was so well integrated with digital medium that it won Gold
for ‘Best use of Digital medium in a launch event’ in EEMAX 2010
 Designed an effective plan for internal employees of PepsiCo for their 20 years celebration.
Same was done via different medium – mobile as well as intranet
 Worked together with Oakley during their CWG 2010 mall activation of “United through
Sports” in New Delhi. This was a huge success for Oakley in terms of getting maximum
eyeballs & conversion
 Came up with the idea of ‘Slap Clap’ for SC Johnson ‘OFF’ product to be launched in South
India. This project has received different awards under ‘Best Product Launch’ criterion
 Maintaining abreast with knowledge and applications/ developments in the digital world as
well as with different technologies which can help us in designing the best plan for our client
 Did an extensive research (Primary as well as Secondary) on different categories of TG viz;
Indian Women, Indian Tweens, Indian teens & Indian men and Hospital Industry to help the
brands with best solutions basis their Target group
Sept, ’08 – May, ‘09 Sr. Executive – NBD & Client Servicing New Delhi
 Mall Activation for Schogetten chocolate, school contact program for LearnNext, Sampling
activity for Tropicana 100% & Tropicana Twister at PepsiCo Annual Sales Conference in
Jaipur, launch event for Nokia 5800 in Jaipur, Ludhiana & Delhi
 Have consistently ensured average client rating of 8
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3. Page 3
Romsha Singh
May, ‘07 – July ’07 Kidstuff Promotional Marketing (MUDRA Group) Mumbai
Summer Trainee
 Was awarded with best trainee certification
 3 Extensive Nationwide Research work viz., Marketing Research on Coffee Houses, Marketing
Research on BPO employees & Marketing Research on Women Handbag
EDUCATION
2008 Integrated Institute of Learning in Management (IILM) New Delhi
PGDBM with specialization in Marketing & Finance
2005 B.Com (Hons.), Delhi University
CERTIFICATION & TRAINING
 Certification on Advanced Online Advertising from Ads4Growth.
 Boot camp by Digital Vidya on “Social Media Marketing”
 QAI Certification on “Quality Management”
 NIIT Certification for “Swift Expert 2000”
 NIIT Certification for “Fundamentals of Information Systems”
PERSONAL Date of Birth: 02, December 1984