Ronald Aniceto

Manila, Philippines Philippines

General Manager

Advertising / Marketing / PR

CAREER BACKGROUND Integrated Marketing Communications (IMC) Management Traditional (Above/ below the line, direct marketing, sales promotion and public relations) Online Marketing General Management (Social Media, SEM, Links, Blasts, Analytics, Cross-media, mobile/ desk apps). Contents Marketing Management Rich Media (Digital-Music/ Video Products) Copyright (Digital) Traditional (Physical) Products Web or mobile web based arrangements E & M-commerce Consulting (B2B/C) Front to Back-end Development Consulting for Digital and Physical Products for PC/ Mobile Payment gateway (Bundling, Subscriptions, Beyond Debit and Credit Arrangement, Physical payments) Push-purchase Marketing (for...