Presentation as give during the NIMA B2B Masterclass on marketing- and sales alignment on March 27th, 2013.

1. B2B MASTERCLASS – 27 MAART 2013
MARKETING ALIGNMENT - MIND THE GAP!
RONALD VELTEN
Director of Marketing &
Communication, IBM Benelux

6. © 2013 IBM Corporation
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7. #3
+8% / 75.532Bn
© 2013 IBM Corporation

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19. Our enduring idea: WORLD CHANGING PROGRESS
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20. In service of: FORWARD THINKERS
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21. Experienced through: The IBMer
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22. Experienced through: The IBMer
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23. Differentiated by: Living our values
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24. It is about creating unity, rather then uniformity
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26. SALES
BRAND
EXPERIENCE
MARKETING
DELIVERY

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32. HOUSTON WE HAVE A PROBLEM

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37. WHAT DID I DO

38. BE ACCOUNTABLE

40. BE BU$INE$$ $AVVY

41. NO FLUFFY MARKETING LINGO

42. MAKE THINGS HAPPEN

43. RECONSIDER YOUR MARKETING MIX

44. DON’T BE SHY
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45. AGREE THAT MARKETING
AND SALES ARE DIFFERENT

46. TEAMING MAKES THE DIFFERENCE

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51. @ronaldvelten
Linkedin.com/in/rvelten
ronald_velten@nl.ibm.com
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