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Ronald Velten
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Presentation as given May 2nd to the IBM Grey Blue Circle
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Marketing in a Recession
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Putting Accountability into Marketing
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Vernieuwing Bouw - Masterclass 14.03.2012
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IBM CMO Study - Milestone Marketing
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IBM CMO Study - NIMA AWARDS 2011
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IBM CMO Study - Performance 2011 (NL)
Smarter Planet Overview
1.
Smarter Planet
IBM Benelux RONALD VELTEN Director Marketing, Communications & Citizenship IBM Benelux
2.
30MINUTEN PRESENTATIE
IBM SMARTER PLANET UPDATE 2 © 2011 IBM Corporation
3.
3
© 2011 IBM Corporation
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4
© 2011 IBM Corporation
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© 2011 IBM
Corporation
6.
Er zijn ruim
1 miljard transistors per persoon Tegen een kostprijs van nog geen 1/10 miljoenste van een cent 6 © 2011 IBM Corporation
7.
In 2005 waren
er 1.3 Miljard RFID tags in omloop Vandaag meer dan 30 miljard 7 © 2011 IBM Corporation
8.
Eind 2010 waren
er meer dan 5 miljard mobiele telefonie abonnementen 8 © 2011 IBM Corporation
9.
In 2010 waren
er ruim 450 miljoen mobiele internet gebruikers De verwachting is dat dat meer dan het dubbele is in 2013 9 © 2011 IBM Corporation
10.
Twitter genereert
meer dan 200 Gigabyte aan data iedere 25 minuten 10 © 2011 IBM Corporation
11.
Tijdens de halve
finale Champions League werd een nieuw Twitterrecord gevestigd: 13.684 berichten per seconde 11 © 2011 IBM Corporation
12.
Iedere dag wordt
er 15 petabytes aan nieuwe informatie gecreëerd Dat is 8x meer dan alle informatie in de Amerikaanse bibliotheken 12 © 2011 IBM Corporation
13.
90% van de
data in de wereld is gegenereerd in de laatste twee jaar 13 © 2011 IBM Corporation
14.
Ruim 2.3 Miljard
mensen hebben Internet toegang met een triljoen geconnecteerde devices als auto’s, objects: cars, appliances, cameras, wegen, et c 14 © 2011 IBM Corporation
15.
De fysieke en
digitale wereld worden 1 © 2011 IBM Corporation
16.
+
+ 16 © 2011 IBM Corporation
17.
INSTRUMENTED 17
© 2011 IBM Corporation
18.
INTERCONNECTED 18
© 2011 IBM Corporation
19.
INTELLIGENT 19
© 2011 IBM Corporation
20.
ECHT INTELLIGENT 20
© 2011 IBM Corporation
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© 2011 IBM
Corporation
22.
IMAGINE 24
© 2011 IBM Corporation
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25
© 2011 IBM Corporation
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© 2011 IBM
Corporation
25.
Smarter Sewers 27
© 2011 IBM Corporation
26.
Smarter Meters
© 2011 IBM Corporation
27.
Smarter Traffic
© 2011 IBM Corporation
28.
Smarter Crime Frighting
© 2011 IBM Corporation
29.
Smarter Crime Fighting
© 2011 IBM Corporation
30.
Smarter Water
© 2011 IBM Corporation
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33
© 2011 IBM Corporation
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Smarter Astronomics 34
© 2011 IBM Corporation
33.
Smarter Luggage 35
© 2011 IBM Corporation
34.
Smarter Analytics 37
© 2011 IBM Corporation
35.
Social Business
© 2011 IBM Corporation
36.
Smarter Commerce
© 2011 IBM Corporation
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40
© 2011 IBM Corporation
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41
© 2011 IBM Corporation
39.
We helpen klanten
met een set aan point of views en roadmaps per industrie en expertise domeinen 42 © 2011 IBM Corporation
40.
Concrete cross IBM
oplossingen: Smarter Cities Industry Frameworks Business Analytics Smarter Commerce Cloud 43 © 2011 IBM Corporation
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Ook vanuit marketing
Volledige ondersteuning Gericht op het aangaan van de dialoog 44 © 2011 IBM Corporation
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© 2011 IBM Corporation
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© 2011 IBM Corporation
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© 2011 IBM
Corporation
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© 2011 IBM
Corporation