Does the translation process of a global market research project cause delays and budget concerns - and make your programmers feel like tearing their hair out? Watch this presentation to discover 3 ways to navigate the translation tightrope!

1. Navigating the Global Tightrope
How to Cope with Quirks of
Multi-Country Market Research

2. Do multi-country survey projects
make you feel like this?
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3. What Causes Complications?
Timelines…. Unpredictable
Clients… uncontrollable
Review process… undefined
Information… inconsistent
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4. TopTrans synchronizes with
Market Research platforms to
expedite translations
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5. When the programming of a multi-language airport
chocolate-buying behavior study got delayed…
…TopTrans assisted programmers to untangle the English
source survey to accommodate grammar requirements.

6. Question 1: When did you decide to buy
chocolate as a gift for a client?
English programming: When did you decide to buy
{#S7Insert} {#MRK_giftA4} for a {#RecipientInsert2}?
Here’s why – too many variables that require
different sentence structure among languages

7. Translator’s dilemma

8. And each variable was used again in other
questions, which multiplied the problem
Question 2: Please think about the chocolate you
purchased
English programming: Please think about the {#S7Insert} you
purchased
Depending on the
word choice one of
the 2 translated
questions would be
grammatically wrong!

9. 24/10/2014
TopTrans Tip #1 for success

10. 24/10/2014
Call upon TopTrans linguistic professionals to troubleshoot
your survey before sending it for programming.
Programmers appreciate this direct assistance.

11. Translation nuances are critical when
trying to track the subconscious
mind of the consumer using a very
new English-based technology – in
35 languages!
35-COUNTRY TRACKER STUDY
MEASURING SUBCONSCIOUS ASSOCIATIONS
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12. Project launch always can
appear organized…
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13. Who?
Where?
How?
What?
… and then updates happen!

14. 24/10/2014
TopTrans Tip #2 for success

15. 24/10/2014
Complex project management is not an extra charge
but adds huge value.
Project Managers breathe a sigh of relief.

16. Do you suffer from
Red Pen
Client Review Syndrome?

17. 24/10/2014
TopTrans Tip #3 for success

18. Client-friendly formats
for translation review
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Programmer-friendly formats for updating changes

19. Take-away tips: Elements that help
Troubleshoot
English
Effective
Fielding
Programming
Support
Efficient
Turnaround
Expediting
Updates
Online
Review
Actionable
Results
Outcomes
24/10/2014
High Quality
Data

20. Elena Perrouin
elena@toptrans.net
Thank You!
Daniel Feingold
danielf@toptrans.net
Raya Wasser
raya@toptrans.net