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social media
                                  workshop/inspiratiesessie            Kaderdagen | 11 juni 2010




                     “LinkedIn, Twitter, Facebook, YouTube en Hyves: miljoenen mensen zijn virtueel met elkaar verbonden.
                      We leven in een open en onbegrensde wereld van samenwerking, creativiteit en communicatie. De
                       macht over de markt verschuift van bedrijven naar deze sociale netwerken. Bedrijven verliezen de
                          binding met klant en medewerker. Binnen deze organisaties moet dan ook een omslag gaan
                         plaatsvinden: van gesloten, hiërarchisch en onpersoonlijk naar open, authentiek en verbonden.



Wednesday, June 9, 2010
agenda

                 • presentatie | inspiratiesessie     • 13.30 - 14.30
                 • q en a                             • 14.30 - 14.45
                 • pauze                              • 14.45 - 15.00
                 • aan de slag                        • 15.00 - 15.45
                 • presentaties en slotdebat          • 15.45 - 16.30


Wednesday, June 9, 2010
ik ben ronnie overgoor



Wednesday, June 9, 2010
media ondernemer



Wednesday, June 9, 2010
actief in nieuwe media sinds
                                   1990



Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
nieuwe media
                             in 1996


Wednesday, June 9, 2010
Wednesday, June 9, 2010
drie overdenkingen
                                vooraf.


Wednesday, June 9, 2010
1
                          de tweedeling
                          technologie pessimisten en
                             technologie optimisten
                           (los van leeftijd overigens)




Wednesday, June 9, 2010
optimisme/pessimisme?
                                 realisme.


Wednesday, June 9, 2010
2
                                  geen tijd ...
                          voor al dat social internet mobiel gedoe...




Wednesday, June 9, 2010
maar wel voor..




Wednesday, June 9, 2010
maar wel voor..




Wednesday, June 9, 2010
maar wel voor..




Wednesday, June 9, 2010
maar wel voor..




Wednesday, June 9, 2010
maar wel voor..




Wednesday, June 9, 2010
maar wel voor..




Wednesday, June 9, 2010
tijd? prioriteiten.



Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
3
                           privé
                          en internet




Wednesday, June 9, 2010
zakelijk
                          en internet




Wednesday, June 9, 2010
zakelijk
                          en internet




Wednesday, June 9, 2010
zakelijk
                          en internet




Wednesday, June 9, 2010
privé vs zakelijk? gelijkwaardig.



Wednesday, June 9, 2010
did you know?



Wednesday, June 9, 2010
Wednesday, June 9, 2010
en dit is allemaal
                           heel gewoon
                                voor..


Wednesday, June 9, 2010
een nieuwe generatie
               werknemers, collega’s, klanten

Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
en that’s it..



Wednesday, June 9, 2010
apps/tel/chat/video/school/www/muziek/...


Wednesday, June 9, 2010
en als ze nog tv kijken..



Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
en deze generatie
                            gaat werken..



Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
netwerken



                             vs


Wednesday, June 9, 2010
werkplek



                             vs


Wednesday, June 9, 2010
google




Wednesday, June 9, 2010
hyves




Wednesday, June 9, 2010
carrière



                             vs


Wednesday, June 9, 2010
en hun broekzak heet



Wednesday, June 9, 2010
Wednesday, June 9, 2010
ze weten niet alles,
                          maar ze weten wel alles
                                te vinden


Wednesday, June 9, 2010
Wednesday, June 9, 2010
http://www.google.nl/intl/nl/features.html
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
nr. 2 zoekmachine
                           24 uur video per minuut
                          beginnen geld te maken
                             via ps3 / internet tv

Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
en alles gratis..



Wednesday, June 9, 2010
q4 2009
                                    omzet 6.67 miljard
                                   4.4 miljard adwords
                            2 miljard adsense (partnersites)
                                   53% van buiten VS
                                    winst 1.97 miljard
                          you tube / mobile strategische groei


Wednesday, June 9, 2010
privacy monster?




Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
een nieuwe generatie
               werknemers, collega’s, klanten

Wednesday, June 9, 2010
in hun wereld werkt
                  ‘teveel geld verdienen over de rug van
                     klanten met een oneerlijk verhaal
                            ten koste van alles’
                                 niet meer..



Wednesday, June 9, 2010
dus staan businessmodellen
                               van grote merken


Wednesday, June 9, 2010
de geloofwaardigheid
                           van grote mannen


Wednesday, June 9, 2010
en het bestaansrecht
                          van oude ‘instituten’


Wednesday, June 9, 2010
onder druk.



Wednesday, June 9, 2010
authenticiteit, transparantie
                                   eerlijkheid en delen
                          zijn de instrumenten van vandaag
Wednesday, June 9, 2010
business wordt social.



Wednesday, June 9, 2010
Wednesday, June 9, 2010
e-commerce is al social.



Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
70% content amazon is
                                 social.
                             anderen kochten... / reviews




Wednesday, June 9, 2010
wom / mond tot mond
                            wie vertrouw je?
Wednesday, June 9, 2010
Wednesday, June 9, 2010
betaaldienst, tv kijken, mobiel
                          anderen kijken... / reviews




Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
hyvers    scholen




                            hyves




Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
leads, contact, dicussies
                            netwerk, personeel?


Wednesday, June 9, 2010
Wednesday, June 9, 2010
is je eigen linkedin profiel
                                   belangrijk?


Wednesday, June 9, 2010
Wednesday, June 9, 2010
google   social media



Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
waarom linkedin?




Wednesday, June 9, 2010
waarom linkedin?




Wednesday, June 9, 2010
waarom linkedin?




Wednesday, June 9, 2010
waarom linkedin?




Wednesday, June 9, 2010
waarom linkedin?




Wednesday, June 9, 2010
slideshare.net/ronnieovergoor




Wednesday, June 9, 2010
flickr.com




Wednesday, June 9, 2010
Twitter is een koffietafel, stamkroeg, babbelbox, praat-bij-het-
    koffieautomaat, communicatieleerschool, laboratorium, bibliotheek,
    netwerk, beeldvormer, anderen-blij-maker en een leadgenerator voor
    anderen en voor uzelf.
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
real time nieuws



Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
waar wordt verder over
                                gepraat?


Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
140, R, DM, RT, #



Wednesday, June 9, 2010
op twitter:
                                ondernemers
                          marcom / internet / media
                                   politici
                               journalisten (!)
                                   bn-ers
                                  sporters
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
twitter voor mij:
                                   bereik
                          kennis/informatie/hulp
                          communicatie kanaal
                                    leuk
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
een hype?


                           ja en nee




Wednesday, June 9, 2010
ja




Wednesday, June 9, 2010
net als ...




Wednesday, June 9, 2010
nee


                 hernieuwde definitie van communicatie




Wednesday, June 9, 2010
nieuwe definitie Plaats




Wednesday, June 9, 2010
nieuwe definitie PR




Wednesday, June 9, 2010
nieuwe definitie Positie




Wednesday, June 9, 2010
het gaat er niet om dat een
                   maatschappij nieuwe tools adopteert,
                       maar het gaat erom dat een
                   maatschappij nieuw gedrag adopteert.

                          Clay Shirky - Author, Consultant, Professor at NYU
                                            usnowfilm.com



Wednesday, June 9, 2010
is ‘social’ makkelijk?
                             vakgebied / expertise
                            interessant / authentiek
                          leuk om te communiceren
                                     passie
                             geen ‘platte verkoop’
                                 ‘worth sharing’
Wednesday, June 9, 2010
in ieder geval monitoren...
                                     hoe?



Wednesday, June 9, 2010
google alert




Wednesday, June 9, 2010
Wednesday, June 9, 2010
blogpulse.com




Wednesday, June 9, 2010
google.com/
                          insights/search




Wednesday, June 9, 2010
klout.com




Wednesday, June 9, 2010
Wednesday, June 9, 2010
netvibes.com




Wednesday, June 9, 2010
Wednesday, June 9, 2010
socialmention.com
                          tracebuzz.com



                                          socialmediacheck.nl
                           cotweet.com




                     addictomatic.com
                                             twitalyzer.com


Wednesday, June 9, 2010
aan tooling geen gebrek



Wednesday, June 9, 2010
maar ‘social’ is mensenwerk



Wednesday, June 9, 2010
en raakt de hele organisatie
                      ict   marketing   comm   klantenserv   mgt   hr




Wednesday, June 9, 2010
afsluitend...



Wednesday, June 9, 2010
kan ‘t anders?
                          lees: leuker en beter




Wednesday, June 9, 2010
business wordt ‘social’
                            marketing wordt ‘social’
                                 pr wordt ‘social’
                          communicatie wordt ‘social’
                              media wordt ‘social’
                             tv kijken wordt ‘social’
                             ... wordt social, maar..




Wednesday, June 9, 2010
bedenk jezelf...



Wednesday, June 9, 2010
tis nog net zo ‘social’ als altijd..

Wednesday, June 9, 2010
maar dan anders.



Wednesday, June 9, 2010
einde presentatie. dank.
                           ronnie@pitchmanagement.nl | @ronnieovergoor | +31 6 46036777




Wednesday, June 9, 2010
q en a

                 • presentatie | inspiratiesessie       • 13.30 - 14.30
                 • q en a                               • 14.30 - 14.45
                 • pauze                                • 14.45 - 15.00
                 • aan de slag                          • 15.00 - 15.45
                 • presentaties en slotdebat            • 15.45 - 16.30


Wednesday, June 9, 2010
aan de slag | 15.00 - 15.45

     1.           kijk wat je aan nieuwe informatie kunt vinden over de branche
                  via social media/internet ( max. 3).
     2.           zoek op internet naar social media voorbeelden binnen/buiten
                  de branche die inspireren of irriteren (max 3).
     3.           stel een lijst op van tips/acties/do’s/don’ts richting het kngf, de
                  fysiotherapeut, of branche gerelateerde organisaties waar vanaf
                  morgen met aandacht naar moet worden gekeken (max 3).
     4.           kies 1 persoon om het te presenteren in max. 3 minuten.


Wednesday, June 9, 2010

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