6. Sergey Brin
Co-founder of Google
Founded in 1997
37 Years old
Personal capital 17.5 billion
24000 Employees
$ 7.29 Billion Profit (Q4)
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12. Mark Zuckerberg
Founder facebook
Founded in 2004
26 Years old
Personal capital $ 7 Billion
More than 0.5 billion users
8% Total US traffic
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13. The online world is created by young internet
entrepreneurs, not by the corporates.
Conclusion One
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14. The biggest media companies don’t create
media themselves, that’s been done by us.
Conclusion Two
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15. It’s a new playing field
Conclusion Three
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19. Marketers Europe
Source: http://www.alterian.com/resources/research/Alterian-Annual-Survey-Results-2010/
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20. About you
Although social media is seen by 47% of those surveyed as providing significant
ROI in the promotion of an event, 69% of respondents do not have the means
to measure its impact.
While exhibition and event marketers continue to look for innovative digital
media to engage audiences, interestingly, e-mail marketing (85%) is perceived
as the tactic that provides the greatest ROI in the marketing of an event.
Source: Center for Exhibition Industry Research
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21. Do you have a cohesive digital marketing strategy for your events?
Source: Digital + Exhibiting Marketing Insights 2010 - by Ceir
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22. Are you able to quantify the ROI for your social media tactics?
Source: Digital + Exhibiting Marketing Insights 2010 - by Ceir
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23. Source: comscore.com
The world is getting mobile connected
Tablets and Smartphones: More than 50% of all computers are no computers anymore
Sunday, February 6, 2011
24. Monitor more than 22.000 Dell-related topic posts
Daily mentions of Dell on Twitter alone have greater reach than combined ciculation op top 12 daily newspapers
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25. Percentage of companies who have acquired a customer from that channel
Differences between btb and btc
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26. Source: Inbound Marketing Summit
In next 3 years, social media will start to drive more value than seo
E-mail marketing under pressure - Interruptive / Deliverability issues / Careful with permissions
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27. Most ‘liked’ Facebook page types
Convention Centers - Position #21
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28. Why not use Social Media?
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71. And it’s replaced by VRM
it’s cheaper and easier; everybody updates his data, shares interests and tells what he/she is doing
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94. Financial: Has revenue or profit
increased or costs decreased?
Brand: Have consumer attitudes
about the brand improved?
Risk Management: Is the
organization better prepared to note
and respond to attacks or problems
that affect reputation?
Digital: Has the company enhanced
its owned and earned digital assets
Define success metrix
Source: Forrester
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96. Ideally in the form of a dedicated individual who
can keep dialogue flowing and seed productive
conversations. Continuous new content and
engagement tactics are required to grow the
vibrant community necessary for achieving buzz
around your event.
Don’t underestimate the effort required
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97. Use the internet as source for research
There’s no excuse for ignorance
Sunday, February 6, 2011
98. Use the internet as source for research
social media strategy filetype:pdf / slideshare.net
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