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Social Media Strategy

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Social Media Strategy

  1. 1. Social Media Strategy PT RENTALINX MEDIA SINERGI
  2. 2. Global Strategy •Profil Optimization •Ads •Actively Involved Build Audience •Teaser & Long status •Meme & Fotography •News release •Infographic •Video Content Delivery •Tweet & status •Comment •Email Engagement •Promo •Teaser Convertion KPI KPI KPI KPI
  3. 3. Build Audience StrategyProfilOptimize • Cover page • Logo • Name • Description • Title Advertisement • Demographic • Ads material • Timing • Budget ActiveInvolved • Join group • Active member • Comment, like, share
  4. 4. Build Audience KPI Follower / Fans Growth Cost spent
  5. 5. Content Delivery Strategy Hari 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fb Tw Tube Pin G+ Link Ins Blog mail Tweet 2 2 2 2 2 2 2 2 2 2 2 2 2 2 √ √ √ Long 1 1 1 1 1 1 1 √ √ √ Meme 1 1 1 1 1 √ √ √ √ √ √ Foto 1 1 1 1 1 √ √ √ √ √ Article 1 1 √ √ √ √ √ √ Info graphic 1 √ √ √ √ √ Video 0.5 √ √ √ √ √ √ √ √ √
  6. 6. Content Delivery KPI Click Like Comment Share
  7. 7. Engagement Strategy • Respon time paling lambat 2 jam sejak tweet (khusus mention) atau write to wall. Respon minimal adalah RT atau like atau love atau +1’s • Untuk RT, tidak perlu di- respon Tweet • Untuk pertanyaan, target repon sama dengan Tweet Comment • Respon paling lambat 2 jam sejak email masuk, diluar jam kerja paling lambat 4 jam Email
  8. 8. Engagement KPI Time Response
  9. 9. Convertion Strategy Promo Teaser
  10. 10. Convertion KPI Click to Web
  11. 11. Social Media Used Facebook Twitter Youtube Google+ Instagram LinkedIn Pinterest Blog Newsletter
  12. 12. Tools Requirement SocMed Management • One ring to rule them all • Hootsuite.com ($8.99/m) Newsletter • Subscribe, blast and report • Mailchimp.com ($10- $25/m) Image Editor • Easily image editing • Picmonkey.com ($33/y) Article Writer • Penulis sesuai pesanan • IDR12rb – IDR15rb Video Maker • Bikin video gampang • Wevideo.com ($48/y) Free Photostock • Deathtothestockphoto • Gratisography • Pixabay

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