General public social media strategy

1. Social Media Strategy
PT RENTALINX MEDIA SINERGI

2. Global Strategy
•Profil Optimization
•Ads
•Actively Involved
Build Audience
•Teaser & Long status
•Meme & Fotography
•News release
•Infographic
•Video
Content
Delivery •Tweet & status
•Comment
•Email
Engagement
•Promo
•Teaser
Convertion
KPI
KPI
KPI
KPI

3. Build Audience StrategyProfilOptimize
• Cover page
• Logo
• Name
• Description
• Title
Advertisement
• Demographic
• Ads material
• Timing
• Budget
ActiveInvolved
• Join group
• Active
member
• Comment,
like, share

4. Build Audience KPI
Follower
/ Fans
Growth
Cost
spent

5. Content Delivery Strategy
Hari 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fb Tw Tube Pin G+ Link Ins Blog mail
Tweet 2 2 2 2 2 2 2 2 2 2 2 2 2 2 √ √ √
Long 1 1 1 1 1 1 1 √ √ √
Meme 1 1 1 1 1 √ √ √ √ √ √
Foto 1 1 1 1 1 √ √ √ √ √
Article 1 1 √ √ √ √ √ √
Info
graphic
1 √ √ √ √ √
Video 0.5 √ √ √ √ √ √ √ √ √

6. Content Delivery KPI
Click
Like
Comment
Share

7. Engagement Strategy
• Respon time paling lambat
2 jam sejak tweet (khusus
mention) atau write to wall.
Respon minimal adalah RT
atau like atau love atau +1’s
• Untuk RT, tidak perlu di-
respon
Tweet
• Untuk pertanyaan, target
repon sama dengan Tweet
Comment
• Respon paling lambat 2 jam
sejak email masuk, diluar
jam kerja paling lambat 4
jam
Email

8. Engagement KPI
Time Response

9. Convertion Strategy
Promo
Teaser

10. Convertion KPI
Click to Web

11. Social Media Used
Facebook
Twitter
Youtube Google+
Instagram
LinkedIn
Pinterest Blog
Newsletter

12. Tools Requirement
SocMed Management
• One ring to rule them all
• Hootsuite.com ($8.99/m)
Newsletter
• Subscribe, blast and report
• Mailchimp.com ($10-
$25/m)
Image Editor
• Easily image editing
• Picmonkey.com ($33/y)
Article Writer
• Penulis sesuai pesanan
• IDR12rb – IDR15rb
Video Maker
• Bikin video gampang
• Wevideo.com ($48/y)
Free Photostock
• Deathtothestockphoto
• Gratisography
• Pixabay