International Business Environments and Operations 16th Global Edition test b...
Social Media Product Launch Strategy Preso
1. ASSIGNMENT: SOCIAL
MEDIA PRODUCT LAUNCH
Five slide preso:
• Slide 1: Explain company, product, competitive
differentiator
• Slide 2, 3: Social media campaign for a product
launch. Strategy for getting into the conversation:
• Before product launch
• Launch date
• After product launch
• Slide 5: What social tool will you use? Why?
• Slide 5: Inspiration: How did you come up with this
idea? What company did you use for inspiration?
Must be B2B
2. ASSIGNMENT DUE
APRIL 23
All requesting a grade must hand in their preso
• Email: ronpiovesan@gmail.com
• Post on SlideShare
People will be chosen at random to present