We all want to be creative. But no one tells us how. This will help.

1. GET
CREATIVE
@rontite
CEO, The Tite Group

2. Gregg Saretsky
CEO
WestJet

3. ORGANIZATIONS
DON’T
CHANGE
(PEOPLE DO)

4. YOUR
CLIENTS
ARE MORE
CREATIVE
THAN YOU ARE

8. “
I was recently given a box of these as a gift
from my husband, but I have no idea what to
do with them! They’re too thin to make a good
rolling pin. I can’t ladle out my soups with
them. And the tiny point doesn’t even make a
dent when I try to use one to chop veggies! I
don’t get it. If I can’t use it in the kitchen, what
the hell am I supposed to do with one???
”

9. 1. Apple
2. Google
3. IBM
TOP 10 4. McDonald’s
GLOBAL 5. Microsoft
BRANDS
6. Coca Cola
2011 7. AT&T
8. Marlboro
9. China Mobile
10. GE
*Millward Brown

10. NAME
SOMETHING
FOUND IN A
KITCHEN

11. BEING CREATIVE
NO LONGER MEANS
WHAT IT
USED
TO MEAN

12. NO ONE
WANTS TO BE
PITCH
SLAPPED

14. ME ME ME ME ME
ME ME ME ME ME
ME ME ME ME ME
ME ME ME ME ME
ME ME ME ME ME
ME ME ME ME ME
ME ME ME ME ME

15. SHHH...
LISTEN

17. YOUR STORIES
ARE MORE
POWERFUL
THAN YOUR
DATA

18. BE
HONEST

19. SOLVE A
PROBLEM

22. SHOW SOME
PERSONALITY

23. 3RD
CHOICE

24. THANKS
@RONTITE