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Why Blog? Blogging for Small Business - SocialBizNow Webinar
- 1. Why Blog? Webinar - © 2010 SocialBizNow
Roohi Moolla
CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
Twitter: @roohimoolla
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- 2. Why Blog? Webinar - © 2010 SocialBizNow
What is a
• Dynamic content
• Interactive
• SEO-Friendly
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- 3. Why Blog? Webinar - © 2010 SocialBizNow
• Permission-based
• Outbound vs. Inbound
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- 9. Why Blog? Webinar - © 2010 SocialBizNow
• Content
• Conversation
• Community
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- 10. Why Blog? Webinar - © 2010 SocialBizNow
Search Engine Optimization
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- 11. Why Blog? Webinar - © 2010 SocialBizNow
• Keywords
• On-Site
• Off-Site
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- 12. Why Blog? Webinar - © 2010 SocialBizNow
• Content-rich
• Link-rich
• Density
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- 14. Why Blog? Webinar - © 2010 SocialBizNow
• High-Value, Quality Content
• Outbound Links
• Comments
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- 18. Why Blog? Webinar - © 2010 SocialBizNow
• Backlinks – related/reputable sites
• More Content (blogs, comments, articles,
directories, other websites etc.)
• Social Channels (Twitter, LinkedIn,
Facebook, YouTube, Technorati, de.icio.us,
Stumble Upon, Digg, Reddit etc.)
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- 20. Why Blog? Webinar - © 2010 SocialBizNow
• Articles
• Blogs
• Directories
• Social Channels
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- 22. Why Blog? Webinar - © 2010 SocialBizNow
• Reading
• Writing
• Engaging
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- 24. Why Blog? Webinar - © 2010 SocialBizNow
Short Blog Today!
Medium Blog Due!
Large Blog (if time)
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- 25. Why Blog? Webinar - © 2010 SocialBizNow
Comment:
• Increase the value of the conversation
• Share examples
• Add a point
• Disagree
• Add a useful link
• Ask a question
• Use your real name
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- 27. Why Blog? Webinar - © 2010 SocialBizNow
• Share an Experience
• Give an Opinion
• Write a Review
• Answer Questions
• Repurpose other Blogs
• Publish a press release
• Rework emails
• Publish link lists
• Post a video/gallery
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- 28. Why Blog? Webinar - © 2010 SocialBizNow
Promote your
• Add to Email Signature
• Blog sharing via social channels
• Connect to Social Channels
• Email colleagues, friends, family
• Embed in email newsletter
• Replace email newsletter with blog
• Guest or Trade posts
• Bookmark: Digg, Reddit, StumbleUpon
• Submit blog to other sites
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- 32. Why Blog? Webinar - © 2010 SocialBizNow
• Google.com/reader
• WordPress/TypePad/Blogger
• Google Webmaster Tools
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- 36. Why Blog? Webinar - © 2010 SocialBizNow
More Info:
www.SocialBizNow.com
Info, Training & How-To Social Media Portal for Small Biz
www.SocialBizWorld.com
Social Media Conference, Oct 22/23 - Wine Country, CA
Thank You!
Twitter: @roohimoolla
SocialBizNow.com