As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes. This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.

1. YouTube Bootcamp: Get Your
Channel in Shape in 50 Minutes

2. Who Are We?

3. Introductions
Matt LeBeau
Account Director
mlebeau@room214.com
@MattAt214
Joshua Hill
Director of Strategy
jhill@room214.com
@Hillhaus
About Room 214
Room 214 is a team of people dedicated to being remarkable. Focused on digital
marketing since 2004, companies hire us to take their social and digital to the next level:
from awareness and leads, to sales and advocacy.

4. Why YouTube?

5. Video is King

6. YouTube is Zeus
● Largest video platform with 154 million monthly viewers in U.S.
● World's second largest search engine behind Google
● Offers hyper-targeted video advertising
● Only video platform currently available on all devices
● Sizable and engaged audiences in health and fitness industries
● Significant impact on search engine optimization (SEO)
In fact, next to improving SEO for your on-site content, optimizing
your YouTube channel and videos is the #1 thing you can do to
increase the discoverability of your brand.

7. WTF is Video
Metadata?

8. WTF is metadata?
The more you tell people about your video, the more likely
they are to find it.

9. Video Metadata on YouTube
For every video, there are hundreds of small actions that
you can take to make your content more discoverable.
Video Metadata:
● Title, description and tags
● Closed caption transcripts
● Translations
● Annotations
● Inclusion in Playlists, which
can also be optimized
Channel Metadata:
● Title, description and tags
● About Page & Social Links
● Featured Channels
● InVideo links
● Associated Website
● Google+ Page
● One Channel Design
● Content Sections

10. Where Do I Start?

11. First Chance Workout
Effective marketing on YouTube takes time and practice
to master, but there are several things you can do in as
little as 50 minutes that can have a dramatic impact.
Optimize Your Channel
● Write a keyword-rich channel description
● Add other social media links
● Add channels you like or partner with
● Link Google Analytics and Google+
● Confirm associated website
● Link Facebook and Twitter
● Add InVideo Programming
● Enable “Browse” view
● Create content sections
● Create channel artwork*
● Create channel trailer*
● Optimize your trailer
If you haven’t broken a sweat, you can move on to creating
Playlists or optimizing individual videos, including metadata,
captions and annotations.

12. Practice Makes Perfect
Since it’s always easy to show rather than tell, how
about we ask a volunteer to show us their YouTube
channel and go through our optimization workout?
During the conference, tweet
us @Room_214 with the
hashtag below and we’ll
select one attendee for a free
YouTube consultation:
#214YouTubeBootcamp

13. What Else Can I Do?

14. All the Workout Gear You Need
1. Creator Hub: Your launch pad for everything YouTube
2. Creator Playbook: Optimization and engagement tips
3. Creator Academy: Video classes and tutorials
4. YouTube & Google Analytics: Measure what content works
5. Keyword Tool: What people are searching for
6. One Channel Design & Trailer: Branding and first impressions
7. YouTube Social Media: YouTube’s YouTube Channel
8. Trends & Blog: Research and video insights from YouTube
9. Advertising: AdWords for video and hyper-targeting

15. YouTube Creator Hub

16. YouTube Creator Playbook

17. YouTube Creator Academy

18. YouTube Analytics

19. YouTube Keyword Tool

20. One Channel Design

21. YouTube Social Media

22. YouTube Trends & Blog

23. YouTube Advertising

24. How is YouTube
Changing?

25. Engagement Rather Than Views
Growing your subscribers and increasing “watch time” are now
the most important metrics in YouTube’s algorithm.
This means that providing viewers with high-quality content
that hold their attention is crucial for search ranking,
discoverability, and success of your videos and your channel.

26. Just Another Social Network
In addition to being the #2 search engine, YouTube is
increasing its social media muscle by adding new
community management features, improving comments,
and adding integrations with with Google+

27. Questions?
Remember to tweet us @Room_214 with the hashtag
below and you could receive a free YouTube consultation:
#YouTubeWorkout

28. Links
● Creator Hub: Tools, Blog & Latest News
http://www.youtube.com/yt/creators
● Creator Playbook: Optimization & Best Practices
http://www.youtube.com/yt/playbook/index.html
● Creator Academy: Self-Guided Courses
http://creatoracademy.withgoogle.com/course
● YouTube Analytics: Measure What Works
http://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic
● YouTube Keyword Tool: Determine What People are Searching For
https://www.youtube.com/keyword_tool
● One Channel Design & Trailer: Content on Every Device
http://www.youtube.com/onechannel
● YouTube Trends: Research & Video Insights
http://youtube-trends.blogspot.com/
● YouTube Advertising: TrueView & Google Adwords for Video
http://www.youtube.com/yt/advertise/index.html
● Reel SEO: Terrific Blog & YouTube Channel about All Things Video
http://www.reelseo.com/