17. Mission Statment To provide tasty food and drinks and add values on the youngster fast food dining experience through caring services
18. positioning Statement For youngsters who need a place that is for them (trendy, well-equipped with online facilities, easy to get food and drinks which open hours are long). The new Jollibee is a lifestyle that is enjoying the moment. Unlike the usual red Jollibee, the quality customer experience does not only taste good food in a rush.
19. Positioning Quick service, affordable price, tasty food, innovative drinks and a comfortable place with free Wi-Fi accessibility and long operating time The trendy place for youngster to gather together
20. Unique Selling Point The Only fast food restaurant provides trendy and cyber environment.
E-marketing considers as a effective and efficient promotional tool nowadays in Spain, seeing that the internet usage in Spain is high.The coverage of internet is very board.
Mobile ad. According to stat. Spain Mobile usage in 2008 is around 83.3% of national population and 92.9% of the mobile phone users use SMS.
Youngsters(Student, working group at the region, family
