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["1"]" 
Redefining Business Ownership
["2"]" 
Partnering with Entrepreneurs 
to Deliver Breakthrough Skincare Solutions 
and Substantial Income Potential
["4"]" 
Convergence is Creating New Business Opportunities 
Rise of the 
Social Commerce 
Source: Euromoniter 2013 
Breakthroughs 
In Skincare 
$3.9 Billion Spent 
Annually on Anti-Aging 
Skincare Products 
Shift in Power 
from Corporations 
to Individuals 
TRADITIONAL 
BUSINESS 
MODELS ARE 
CHANGING
["5"]" 
The Right Business Model, 
at the Right Time, in the Right Market 
Products 
Clinically Proven Solutions 
That Deliver Results 
Direct Sales Model with Low Cost of 
Entry, High Profit Potential 
Channel 
Brand Presence 
Established Brand That Works 
for You 
Support to Monetize the Value of 
Your Network 
Profit
["6"]" 
Products 
The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the 
individual. Rodan + Fields® makes no guarantee as to the results you may experience.
["7"]" 
An Opportunity to Participate 
in a Multi-Billion Dollar, Growing Market 
Many Consumers Are Dissatisfied 
with Their Current Products 
84% of Women in Their 20s 
Are Concerned About Aging 
100% of Women Want to Look 
Younger than their Years 
Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010 
Skincare Is the #1 Defense 
Against the Appearance of Aging 
84% of Women Feel Pressure to 
Look Younger
["8"]" 
What If ... 
You could turn your bathroom into a virtual skincare clinic?
["9"]" 
ACUTE CARE™ 
PERCENT OF SUBJECTS SHOWING IMPROVEMENT IN CROW’S FEET** 
**ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System. 
In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen 
and the AMP MD System continued to be used. Results may vary. 
REDEFINE Clinical Results* 
REDEFINE Regimen 
After 8 Weeks of Use 
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT 
After One Use and After Four Weeks** 
*Results may vary. 
AMP MD™ System 
After 8 Weeks of Use With the REDEFINE Regimen 
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT 
MACRO Exfoliator™ 
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT IN SKIN TEXTURE 
**One-use data includes use of MACRO Exfoliator™ Cooling Gel. Four week data includes use 
of Cooling Gels and REDEFINE Regimen. Results may vary.
["10"]" 
Real Results: REDEFINE Regimen and AMP MD™ 
System in Four Weeks* 
BEFORE 
AFTER 
*Unretouched photos. Results may vary. 
BEFORE 
AFTER
["11"]" 
Real Results: ACUTE CARE™ with REDEFINE Regimen 
and AMP MD™ System over Twelve Weeks* 
BEFORE AFTER 4 WEEKS AFTER 12 WEEKS 
*ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System. 
In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen 
and the AMP MD System continued to be used. 
Unretouched photos. Results may vary.
["12"]" 
Real Results: REDEFINE MACRO Exfoliator™ 
After Using the REDEFINE MACRO Exfoliator™ Once Weekly and Respective Regimen Daily* 
BEFORE BEFORE 
AFTER 2 MONTHS 
AFTER 2 MONTHS 
REDEFINE REGIMEN 
AFTER 3.5 MONTHS 
*Unretouched photos. Results may vary. 
REVERSE REGIMEN UNBLEMISH REGIMEN 
BEFORE 
AFTER 2 MONTHS 
BEFORE
["13"]" 
Brand Presence
["14"]" 
Established Brand 
with Significant Media Coverage 
PRINT TELEVISION WEB 
MORE MEDIA COVERAGE THAN ANY OTHER DIRECT SELLING COMPANY 
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising
["15"]" 
Social Media Buzz 
Example Of Weekly Social Snapshot – August 28, 2013 – September 09, 2013
["16"]" 
People Are Taking Notice 
The Direct Selling Association 
Awarded R+F four Ethos Awards in 2013, 
including the Vision for Tomorrow Award. 
The American Business Awards 
Awarded Gold for Consumer Product 
Company of the Year. 
Ernst & Young 
Dr. Katie Rodan and Dr. Kathy Fields 
were finalists for Northern California 
Entrepreneurs of the Year. 
The San Francisco Business Times 
Recognized R+F as the 24th fastest growing 
company in the Bay Area in 2013. 
Media Impressions 
Over 70 million media impressions in 
2013 alone.
["17"]" 
Channel
["18"]" 
Our Direct Sales Model 
Focuses on Where the Power Resides 
A LEADING CLINICAL SKINCARE LINE 
in Prestige Department Stores 
2014 
DIRECT SALES 
2007 
RETAIL SALES 
INDIVIDUALS BUILDING 
SKINCARE BUSINESSES 
Producing Volume Which Far 
Exceeds Our Retail Presence
["19"]" 
A Unique Model 
LOW Cost of Entry 
! Leverage Your Network 
! Share the Product 
! Scale Efficiently and Quickly 
! No Product Inventory 
HIGH Profit Potential 
! Recoup Your Start-Up Costs 
in the First Month 
! Long-Term Residual Income 
! Unlimited Earning Potential
["20"]" 
Leverage the Exponential Value of 
YOUR Network 
YOU 
! Multiple “Generations” of Connections Drives Incremental Opportunities 
! Technology Enables Leverage, Speed and Duplication 
! Multiple Sources of Income: Sales and Commissions
["21"]" 
Proven, Turnkey Business Support 
Customer Care 
Email and Phone 
Access to Registered 
Nurses with Dermatology 
Experience 
Assessment Tools 
Sophisticated 
“Prescription” Tools 
and Guidelines for 
Determining 
Skincare Needs 
Training 
Ongoing Skincare 
and Award-Winning 
Business Education 
From Leaders in 
the Field
["22"]" 
Building Your Business Anytime, Anywhere 
Pulse 
Mobile 
R+F 
Catalog 
Mentors 
Magazine 
Solution 
Tool 
MACRO E 
App 
R+F Biz Op
["23"]" 
A Business Opportunity 
for People with Diverse Backgrounds 
Stay-at-Home Mother and Wife of Former Major League Baseball Player 
Country Music Writer | Corporate Chief Financial Officer | Aesthetician 
Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect 
Home-Schooling Mom | Pharmaceutical Sales Representative 
Beauty Industry Marketing Executive | General Contractor / Builder 
Former Professional Figure Skater | Public Relations Executive | Artist and 
Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer
["24"]" 
Profit
["25"]" 
Start Your Own Business Today 
It Takes Just Minutes to Get Started 
BIG BUSINESS LAUNCH KIT 
$695 
RFX EXPRESS BUSINESS KIT 
$995 
VALUED 
AT OVER 
$1,900 
Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents 
subject to change.
["26"]" 
Immediate Rewards 
Fast Start Program 
Offers you the opportunity to earn an 
immediate return and more on your initial 
start-up cost. 
Plus, achieve the iStart Program for 
the opportunity to earn a new iPad.
["27"]" 
Road to RFX
["28"]" 
Redefining Business Ownership 
Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC 
makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate. Each 
Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income 
Disclosure Statement on our website: www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf

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A Turnkey Scalable Business

  • 2. ["2"]" Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions and Substantial Income Potential
  • 3. ["4"]" Convergence is Creating New Business Opportunities Rise of the Social Commerce Source: Euromoniter 2013 Breakthroughs In Skincare $3.9 Billion Spent Annually on Anti-Aging Skincare Products Shift in Power from Corporations to Individuals TRADITIONAL BUSINESS MODELS ARE CHANGING
  • 4. ["5"]" The Right Business Model, at the Right Time, in the Right Market Products Clinically Proven Solutions That Deliver Results Direct Sales Model with Low Cost of Entry, High Profit Potential Channel Brand Presence Established Brand That Works for You Support to Monetize the Value of Your Network Profit
  • 5. ["6"]" Products The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the individual. Rodan + Fields® makes no guarantee as to the results you may experience.
  • 6. ["7"]" An Opportunity to Participate in a Multi-Billion Dollar, Growing Market Many Consumers Are Dissatisfied with Their Current Products 84% of Women in Their 20s Are Concerned About Aging 100% of Women Want to Look Younger than their Years Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010 Skincare Is the #1 Defense Against the Appearance of Aging 84% of Women Feel Pressure to Look Younger
  • 7. ["8"]" What If ... You could turn your bathroom into a virtual skincare clinic?
  • 8. ["9"]" ACUTE CARE™ PERCENT OF SUBJECTS SHOWING IMPROVEMENT IN CROW’S FEET** **ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System. In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen and the AMP MD System continued to be used. Results may vary. REDEFINE Clinical Results* REDEFINE Regimen After 8 Weeks of Use PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT After One Use and After Four Weeks** *Results may vary. AMP MD™ System After 8 Weeks of Use With the REDEFINE Regimen PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT MACRO Exfoliator™ PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT IN SKIN TEXTURE **One-use data includes use of MACRO Exfoliator™ Cooling Gel. Four week data includes use of Cooling Gels and REDEFINE Regimen. Results may vary.
  • 9. ["10"]" Real Results: REDEFINE Regimen and AMP MD™ System in Four Weeks* BEFORE AFTER *Unretouched photos. Results may vary. BEFORE AFTER
  • 10. ["11"]" Real Results: ACUTE CARE™ with REDEFINE Regimen and AMP MD™ System over Twelve Weeks* BEFORE AFTER 4 WEEKS AFTER 12 WEEKS *ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System. In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen and the AMP MD System continued to be used. Unretouched photos. Results may vary.
  • 11. ["12"]" Real Results: REDEFINE MACRO Exfoliator™ After Using the REDEFINE MACRO Exfoliator™ Once Weekly and Respective Regimen Daily* BEFORE BEFORE AFTER 2 MONTHS AFTER 2 MONTHS REDEFINE REGIMEN AFTER 3.5 MONTHS *Unretouched photos. Results may vary. REVERSE REGIMEN UNBLEMISH REGIMEN BEFORE AFTER 2 MONTHS BEFORE
  • 13. ["14"]" Established Brand with Significant Media Coverage PRINT TELEVISION WEB MORE MEDIA COVERAGE THAN ANY OTHER DIRECT SELLING COMPANY Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising
  • 14. ["15"]" Social Media Buzz Example Of Weekly Social Snapshot – August 28, 2013 – September 09, 2013
  • 15. ["16"]" People Are Taking Notice The Direct Selling Association Awarded R+F four Ethos Awards in 2013, including the Vision for Tomorrow Award. The American Business Awards Awarded Gold for Consumer Product Company of the Year. Ernst & Young Dr. Katie Rodan and Dr. Kathy Fields were finalists for Northern California Entrepreneurs of the Year. The San Francisco Business Times Recognized R+F as the 24th fastest growing company in the Bay Area in 2013. Media Impressions Over 70 million media impressions in 2013 alone.
  • 17. ["18"]" Our Direct Sales Model Focuses on Where the Power Resides A LEADING CLINICAL SKINCARE LINE in Prestige Department Stores 2014 DIRECT SALES 2007 RETAIL SALES INDIVIDUALS BUILDING SKINCARE BUSINESSES Producing Volume Which Far Exceeds Our Retail Presence
  • 18. ["19"]" A Unique Model LOW Cost of Entry ! Leverage Your Network ! Share the Product ! Scale Efficiently and Quickly ! No Product Inventory HIGH Profit Potential ! Recoup Your Start-Up Costs in the First Month ! Long-Term Residual Income ! Unlimited Earning Potential
  • 19. ["20"]" Leverage the Exponential Value of YOUR Network YOU ! Multiple “Generations” of Connections Drives Incremental Opportunities ! Technology Enables Leverage, Speed and Duplication ! Multiple Sources of Income: Sales and Commissions
  • 20. ["21"]" Proven, Turnkey Business Support Customer Care Email and Phone Access to Registered Nurses with Dermatology Experience Assessment Tools Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs Training Ongoing Skincare and Award-Winning Business Education From Leaders in the Field
  • 21. ["22"]" Building Your Business Anytime, Anywhere Pulse Mobile R+F Catalog Mentors Magazine Solution Tool MACRO E App R+F Biz Op
  • 22. ["23"]" A Business Opportunity for People with Diverse Backgrounds Stay-at-Home Mother and Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect Home-Schooling Mom | Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer
  • 24. ["25"]" Start Your Own Business Today It Takes Just Minutes to Get Started BIG BUSINESS LAUNCH KIT $695 RFX EXPRESS BUSINESS KIT $995 VALUED AT OVER $1,900 Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents subject to change.
  • 25. ["26"]" Immediate Rewards Fast Start Program Offers you the opportunity to earn an immediate return and more on your initial start-up cost. Plus, achieve the iStart Program for the opportunity to earn a new iPad.
  • 27. ["28"]" Redefining Business Ownership Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant. Rodan & Fields, LLC makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate. Each Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income Disclosure Statement on our website: www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf