Details of NESTA's Age Unlimited programme which has been developing and trialling new services that help people in their 50’s and 60’s to continue contributing to society through work and voluntary activity and keep socially active and networked in their local community so that ageing becomes a positive experience. Profiles a project being developed by the Beth Johnson Foundation.

1. Rosie Farrer
NESTA

2. • About NESTA
• NESTA & Ageing
• Age Unlimited programme
• Age Unlimited projects
• Things to think about

3. About NESTA

6. “Our society is facing complex
challenges, but our public
services are not set up to cope.
Radical thinking is needed -
which is why NESTA has
created The Public Services
Lab.”
www.nesta.org.uk

7. NESTA & Ageing

9. Life expectancy, healthy life
expectancy and EU–healthy life Source: ONS
expectancy at birth, Great Britain
1981–2006

11. Impact of Source: OBR
demographic
change on PSND

13. “Just because I’m over 60
nobody wants to sell me
anything any more.”
– Germaine Greer

17. • Prevention – people in their 50s and 60s
• Planning for retirement and extending
working lives
• Keeping people active and engaged

18. • Engaging citizens in the design and delivery of
services to solve problems:
• develop more impactful and cost effective
services that resonate with users
• stimulate behaviour change leading to more
resilient ageing
• Building capacity to use new methods to design
services

19. • Working with novice community entrepreneurs in
their 50s and 60s
• Developing ventures and community projects to
remain active and engaged as they move into
retirement

20. • Organisations working to involve users in the design
and delivery of new services

21. • Call for ideas – 250 applications
• Two day workshop – 30 organisations
• 28 applications received at second stage
• 10 organisations selected
• £50k and non financial support
• Support and new methods

23. Age Unlimited Projects

24. She is developing a
pre-retirement
planning service that
will be delivered in
the community by
community members.

25. • New thinking and methods
• Involving users and purchasers
• Testing in the community
• Rethinking funding models

27. • Community Builder’s Approach to
Theory of Change
• Map from the problem the project
aimed to solve through to outputs,
outcomes and long term impacts.

29. • Interviews with prospective service
users
• Theme insights
• Testing and co-design

34. This is Jane and Simon from Coventry
University
In partnership with
Coventry NHS Trust
they are developing a
service for pre-
retirement planning
and transition
amongst health
workers

36. Things to think about

37. The importance
of insights to
challenge
Support and
assumptions
finance provided
Staged process;
initial low barriers Using theory
to entry of change to
Involve
define impacts
prospective
and outcomes
users and
Test, test purchasers early
and test on
some more Develop
ideas before
Involving users
selection
in the design
and delivery of
services

38. • Testing and refining leads to
confidence in the idea
• Building capacity to approach
problems differently is hard but doable
• Users provide productive disruption
• Methods and mindsets change the
culture

39. • Evaluation over the next 6 months
• Sharing innovation in ageing
• Broader lessons on involving users
and building capacity to use service
design methods

40. rosie.farrer@nesta.org.uk
Twitter: @nesta_uk
Twitter: @rosiefarrer