Rosie Taylor gave a presentation on using WordPress for lead generation. She discussed collecting leads through forms on landing pages and nurturing them through email marketing. Taylor explained that paid ads and social media can attract visitors to the site, and landing pages should have a clear call to action and offer to convert visitors into leads. Email is important for nurturing leads by sending useful non-promotional content like a video series. The goal is to turn anonymous visitors into customers through multiple email touches over time.

1. RosieTaylor
WordCampMiami2014
May 10, 2014
LeadGenerationwith
WORDPRESS
#wcmia @rosiemedia

2. A quick story of what brought me to
love WordPress.
Web Geek,
Marketer, Small
Business Owner
Whotheheckis
ROSIE?

3. Are you collecting leads on your site?
collect
engage
nurture
LeadGeneration &YourWebsite
How are you using email on your site?
How do you get people to care about being on your
list?

4. YourNewMantra
 New leads take an average of 7 touches before they become customers…
especially if your service or product is high cost or risky.
Visitors to your site are potential leads … if
you plan ways to do multiple touches.
0504030201
“My
WordPress
Website is
NOT a
brochure.”
 Your WordPress website has the best features to make lead generation simple
and easy to manage. It is so much more than just a blog.
0
6
07
 The process of turning visitors into customers can happen 24/7.
So let’s get to work!

5. TheMovingParts
Advertising & Social
Website visitors will likely find you
through search, but you’re looking
to actively get leads so you’re
looking to attract people who will
find your offers relevant and
valuable. Some of the most
effective ways are paid advertising
and social media.Yes, SEO matters
too, but we’re talking about
building a lead generating
campaign.
Advertising &
Social Media
Email Marketing
Email Marketing is certainly not
dead. It’s very much alive and if
you want to turn anonymous
website visitors into customers,
this is the place to start. Collecting
emails and building your list allows
you to market to a list that is
interested in you on some level
over and over throughout the year.
Email
Landing Pages
Landing pages give your visitors a
specific and focused place to land.
Get it? Ok, so these pages are only
accessible through a link from an
ad or email, a social media post or
from an offline call to action.
Typically they have little or no
navigation menu and contain only
one offer or one Call toAction.
Landing
Pages

6. Ads Social
Form
(Opt-In)
Email
HavethisMappedOut
Social
Attract Convert Nurture
Email
Email

7. WhyEmail?
We ALL use it everyday especially on our phones.

8. ATTRACTYOURIDEAL
Paid Ads Social Shares Email
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Where does your ideal customer hang out?
Engage with email and social.

9. LEADCAPTURE&
LISTBUILDNG
Gravity Forms
Email Opt-in Form
Contact7
It comes down to forms.
• Home Page
• Sidebar (Page & Blog)
• Landing Pages

10. ListBuildingPlug-ins
Hello Bar – Free & Paid
Pippity – Paid
Constant Contact forWordPress – Free
Hybrid Connect – Paid
Some of these plug-ins create opt-in forms to be used in widgets and some
widgets and some can be used to pop-up or slide out from the side or top of
the side or top of the browser or after posts.
8
7
6
5

11. Some incentives that people
care about...
CanIgetyouremail?
• Free report, checklist, webinar,
audio
• Ways to stay subscribed
• Consider a series of emails
(like a mini-course or video
series)
• Just keep it USEFUL not
PROMOTIONAL

12. Landing PagesinWordPress

13. C–O–N–V–E–R–T-S
C = Clear Call to Action
O = Offer
N = Narrow Focus (aka KISS)
V =VIA:Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T =TidyVisuals
S = Social Proof (Trust)
Neil Patel, Kissmetrics
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/

14. LandingPageExamples

15. LandingPageExamples

16. 3rd Party/Hosted Landing Pages
Morethanonewaytoskinacatfish
• Leadpages
• Hubspot
• Optimizely
• Unbounce
Self-Hosted Landing Pages
• Premise (Retired)
• ParallaxGravity
• WP Lead Plus Free Squeeze Page
Creator
• Using a Landing PageTemplate
(Genesis) + Form (Gravity Forms)

17. Landing PagesinWordPress

18. Once they fill out the form think about what comes next:
Nowwhat?
• Confirmation Page/ThankYou
• Sets expectation
• Explains next step
• Send an email with download
link/coupon or whatever else you
promised in the landing page
• Send them to another page of related
content

19. SAYTHANKYOU
The right way.
Don’t dump visitors back on the home
page from your landing page.
• Give back navigation.
• Make the next step obvious.
• Be clear about where links are
delivering.
• Use this space to create a second
call to action that upsells, cross-
sells.
• Give a way to connect socially.
• Build your email list! Offer an
opt-in form.
• Provide a list of recent or popular
blog posts.

20. ThankYouPageExamples

21. ThankYouPageExamples

22. Focus on collecting emails
collect
engage
nurture
LeadGenerationUsingWordPress
Engage with offers & content that your
audience will value
Nurture through email marketing and encourage
interaction on social media

23. EMAILISKEY
838b
Emails
Sent by
Marketers
In 2013
3.6b
Email Accounts
91%
Of consumers
Check their
Email Daily
59%
Of companies
Are integrating
Email & Social
66%
Of Consumers
Have made a
Purchase Online
As a Result of
An Email
The numbers are undeniable.
Build your list, fill your pipeline.

24. CONNECT
SOCIAL MEDIA
rosiemedia.com/wcmia
CONTACT INFO
Phone: +954-667-9668
Email: rtaylor@rosiemedia.com
Web: www.rosiemedia.com
First chapter of “Renewable Referrals.”
10 people will win a free copy of the book
Special Email Offer
Fill out the form by
Monday, May 13Facebook.com/rosiemedia
Twitter.com/rosiemedia
Plus.google.com/+rosiemedia
www.linkedin.com/in/rosiemedi
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