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Ross Mayfield Chairman, President and Co-founder November 2007
Made of People
<ul><li>(also made of people) </li></ul>
<ul><li>Social Software is Made of People </li></ul><ul><li>Bottom up  </li></ul><ul><li>Augmentation, not automation </li...
<ul><li>Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002) </li><...
<ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>So...
 
<ul><li>S earch </li></ul><ul><li>L inking </li></ul><ul><li>A uthoring </li></ul><ul><li>T agging </li></ul><ul><li>E xte...
<ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
<ul><li>Only one problem </li></ul>
<ul><li>Well, maybe two </li></ul>
<ul><li>Innovation in Social Software began with open source </li></ul><ul><li>Commons-Based Peer Production, Benkler: </l...
Decoupling Decisions <ul><li>The most important decisions cannot be automated  </li></ul><ul><li>Sharing control over info...
Social Goods <ul><li>Social Goods are created when the means of production and/or distribution is broadly available </li><...
 
 
 
<ul><li>Markets are social </li></ul>
Implications for Process <ul><li>For a given business process </li></ul><ul><ul><li>What if we made it more transparent? <...
 
<ul><li>Work </li></ul>Participation Brittanica
<ul><li>Share </li></ul>Participation Open
<ul><li>Participation </li></ul>Wikipedia
<ul><li>To get the benefits of sharing control and being open, you have to move towards transparency </li></ul>
 
<ul><li>Socialtext ranked as  most visionary  vendor </li></ul><ul><li>Socialtext recognized as  leading  Enterprise 2.0 c...
<ul><li>Social Software is Made of People </li></ul><ul><li>To be implicit is human  </li></ul><ul><li>Augmentation, not a...
 
Thank you ross.typepad.com [email_address]
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Xerox PARC Forum: Made of People

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First in a series of talks on "Beyond Web 2.0" at Xerox Palo Alto Research Center (PARC) Forum, by Ross Mayfield of Socialtext. <a href="http://www.parc.com/cms/get_article.php?id=700">Video is available.</a>

Publié dans : Technologie, Business
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Xerox PARC Forum: Made of People

  1. 1. Ross Mayfield Chairman, President and Co-founder November 2007
  2. 2. Made of People
  3. 3. <ul><li>(also made of people) </li></ul>
  4. 4. <ul><li>Social Software is Made of People </li></ul><ul><li>Bottom up </li></ul><ul><li>Augmentation, not automation </li></ul><ul><li>Gets out of the way </li></ul><ul><li>Share control of information architecture </li></ul>
  5. 5. <ul><li>Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002) </li></ul>
  6. 6. <ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence </li></ul>
  7. 8. <ul><li>S earch </li></ul><ul><li>L inking </li></ul><ul><li>A uthoring </li></ul><ul><li>T agging </li></ul><ul><li>E xtensions </li></ul><ul><li>S ignals </li></ul>Enterprise 2.0 is freeform social software adapted for organizations -- Andrew McAfee
  8. 9. <ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
  9. 10. <ul><li>Only one problem </li></ul>
  10. 11. <ul><li>Well, maybe two </li></ul>
  11. 12. <ul><li>Innovation in Social Software began with open source </li></ul><ul><li>Commons-Based Peer Production, Benkler: </li></ul><ul><ul><li>Markets drive production through price signal </li></ul></ul><ul><ul><li>Firms drive production through contracts </li></ul></ul><ul><ul><li>Social networks are driven through social signals </li></ul></ul>
  12. 13. Decoupling Decisions <ul><li>The most important decisions cannot be automated </li></ul><ul><li>Sharing control over information can lead to more productive decision processes, and better decisions </li></ul><ul><li>Sharing control over decisions for enterprises is primarily for social goods </li></ul>
  13. 14. Social Goods <ul><li>Social Goods are created when the means of production and/or distribution is broadly available </li></ul><ul><ul><li>Price trends towards free </li></ul></ul><ul><ul><li>Knowledge is distributed </li></ul></ul><ul><li>In these gift economies, or social markets, consider sharing control over decisions </li></ul><ul><ul><li>Valuation and distribution is social </li></ul></ul>
  14. 18. <ul><li>Markets are social </li></ul>
  15. 19. Implications for Process <ul><li>For a given business process </li></ul><ul><ul><li>What if we made it more transparent? </li></ul></ul><ul><ul><li>What if we made it more participatory? </li></ul></ul><ul><li>For social goods, participation can include those outside the firewall </li></ul><ul><ul><li>The best experts on your products not on payroll </li></ul></ul><ul><ul><li>The hidden experts can volunteer outside their job description </li></ul></ul>
  16. 21. <ul><li>Work </li></ul>Participation Brittanica
  17. 22. <ul><li>Share </li></ul>Participation Open
  18. 23. <ul><li>Participation </li></ul>Wikipedia
  19. 24. <ul><li>To get the benefits of sharing control and being open, you have to move towards transparency </li></ul>
  20. 26. <ul><li>Socialtext ranked as most visionary vendor </li></ul><ul><li>Socialtext recognized as leading Enterprise 2.0 company in terms of ability to execute – behind only IBM, Microsoft & BEA </li></ul><ul><li>Socialtext also part of Intel’s SuiteTwo bundle, which scored as more visionary than any other vendor </li></ul><ul><li>Gartner identifies 'social software‘ as one of top 10 strategic technologies for 2008 </li></ul>
  21. 27. <ul><li>Social Software is Made of People </li></ul><ul><li>To be implicit is human </li></ul><ul><li>Augmentation, not automation </li></ul><ul><li>Some decisions should not be coded </li></ul><ul><li>Make software, and sharing in work, more like a cocktail party… </li></ul>
  22. 29. Thank you ross.typepad.com [email_address]

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