A practical guide to great PR for membership bodies. Presentation given at the MEMX16 conference in April 2016

1. RAISE YOUR PROFILE, INCREASE YOUR
INFLUENCE:
A PRACTICAL GUIDE TO GREAT
MEMBERSHIP BODY PR
Ann Wright
PR consultant
Rough House Media

2. Learning Outcomes
• Creating an effective membership body media
strategy
• Tips and tricks to get wider media coverage
• Ways to include your members

3. • Membership increases
• Demonstrates action and lobbying to members
• Become players
• Increases influence over policy
Why create a media strategy?

5. Why & Who?

6. #journorequest

7. • NATIONAL
• #JournoRequest Need a pest expert (ideally a
organistion/body rather than independent catcher)
to comment on a story on rats. Email in bio.
• Felicity Cross (@fliccross)
• Daily Star

8. • Biographies
• History
• Background briefings & case
studies
• Images & footage

11. Tips and tricks
to get more
media coverage

12. What’s the peg?

16. COMMUNICATE
1.
share or exchange information, news, or ideas.
"the prisoner was forbidden to communicate with his family"
synonyms: liaise, be in touch, be in contact, be in communication, make
contact, have dealings, interface, commune, meet, meet up; More
impart or pass on (information, news, or ideas).
"he communicated his findings to the inspector"
synonyms: convey, tell, impart, relay, transmit, pass on, hand on, transfer,
make known, announce, report, recount, relate, set forth, present,
divulge, disclose, mention; More
antonyms: withhold from, keep secret

17. • Build a team of expert commentators
• Have dedicated media contact
• Ask them to contribute articles & blogs
Including your members

18. To summarise
1. Know your target audience
2. Build relationships with key journalists
3. Come up with great ideas
4. Pitch them wisely

19. 020 8332 6200
info@roughhouse.co.uk
roughhousemedia.co.uk
twitter.co.uk/roughhouse01
Rough House Media
Training
Media training
Crisis communications
Presentation skills
Media masterclasses
Press releases
Consultancy
PR & Crisis strategy
Message development
Publicity & Promotion
Social media
Production
Videos
Podcasts
Blogging
Article writing